Change isn’t just a buzzword for us, we’re driven to act in the right way to build a Diversity, Equity, and Inclusion (DE&I) positive workplace for all of our employees. This year, we’re taking measures to ensure that our employees feel that they’re part of something bigger and that we value their contributions to our wider workforce.

DE&I Allyship | Dee Set Colleagues

The Launch of our Allyship

You may know that we recently launched our dedicated DE&I allyship to increase the feeling of support and community for colleagues within our workplace. Consisting of forward-thinking colleagues, our allyship members will regularly come together to support specific communities that need championing. Our allyship aims to offer resources, education, and opportunities for all individuals to engage actively in nurturing an inclusive culture.

Before the launch of our allyship, we received feedback from over 700 colleagues to compile their thoughts, experiences, and suggestions regarding DE&I here at Dee Set.

We can now officially reveal the findings of our colleague feedback…

Key findings:

Commenting on the positive results of the survey, our People and Retail Director, Antony Lee states: “It’s great to see that a high percentage of our teams feel valued. Our initial focus within the allyship will be to gain a better understanding of what we need to do differently to improve our engagement further. We have worked really hard over the last two years on our well-being journey and acknowledge that we still have some work to do - Through the allyship we will explore not only opportunities but what changes we can make. The changes may not be instant, however our commitment to our colleagues is that we will take on board their feedback and through the allyship thrive to make positive changes.”

Areas for improvement

The results of the survey further supports our commitment to ensuring that we honour the opinions and experiences of our workforce. The survey was also successful in highlighting certain measures and procedures that we now need to put in place in order for our colleagues to feel heard and supported. This includes anonymous whistleblowing, creating more job opportunities and increasing the level of communication across the board.

The key findings of our survey also highlight that we’re making great progress in advancing our DE&I commitments across the Dee Set Group. Through joining the Learning Lab sessions held by Grocery Aid and its partners and also collaborating with other clients including Sainsbury's, Tesco, Asda & Co-op, we’re well underway to continuing our mission to support grocery industry colleagues nationwide.

Now that we’ve held our first official allyship meeting as a Group, the next phases of our D&I agenda will look at bringing on more allies within our business to discuss and spark internal change and education on areas such areas: Gender Identity and Expression, Unconscious Bias, Micro-Aggressions, Mental Health, Accessibility, Culture and much more.

DE&I Allyship | Dee Set Colleagues

The Maturity Model

As a Major Partner in the GroceryAid’s D&I Programme, we have access to their 12-month programme which enabled us to start taking the next steps in furthering our own D&I commitments, offering a unique opportunity to network and collaborate with partners of all sizes and sectors of the grocery world.

On the back of this, GroceryAid developed their D&I Grocery Maturity Model which annually measures the maturity of the grocery industry across retailers and suppliers. It successfully helps to identify key focus areas for the industry and individual partners so that we can drive change and tangibly track progress.

This year, the Dee Set group scored a maturity rate of 3.1, just slightly below the average industry maturity score of 3.9. Overall, we seemed to excel in several areas including recruitment and feedback and support for colleagues, however, it’s clear that there is room for improvement in other areas such as developing our employee resource groups, data capture analysis and our senior and middle management commitments.

We still have a journey ahead of us, but we’re driven to improve and succeed and we’re confident that we’ll meet and surpass the industry maturity score average in due course.

Recognition for our achievements

Recently, we were honoured for our work on behalf of Grocery Aid by winning a Silver Award at this year's GroceryAid awards. The awards themselves are based on each company’s contribution to three critical pillars: Awareness, Fundraising & Volunteering. To be awarded Silver, organisations were required to have provided support across two of the three critical pillars and participated in five fundraising/volunteering activities. Looking ahead, we look forward to maintaining our partnership with GroceryAid in the future and advancing our D&I commitments.

Visit GroceryAid for more information about the great work that they do to support and protect colleagues across the Grocery industry.  

In 2023, the term Cost of living gained widespread attention due to the significant challenges posed by the steep increase in food and energy prices in 2021 and 2022. This crisis was fuelled by climate shocks and the pandemic, resulting in the most severe UK economic contraction in over 300 years.

In 2023, it was reported that 81% of Brits have altered their shopping habits in response to the cost of living crisis. It’s clear that this is a time of significant stress and worry for many people who are now facing periods of poverty and financial stress, which have the potential to rise over the next few years. As a result of this, some are cutting down on their basic living essentials, like heating and food. Those who have a lower income, are really feeling the struggle of these times as they’re likely to spend a proportionately large amount of money on food and energy. This of course has negative implications for the retail, leisure industries, and wider economy.

How retailers are responding...

Unravelling the Impact of Inflation on Cost-of-Living

Caught in the crossfire, retailers face challenges as consumers grappling with rising prices turn to theft or migrate towards discount retailers to save money. To counteract theft, retailers have implemented security measures like tagging sought-after items. Additionally, the rise of self-checkout theft has prompted increased staff presence in these areas.

Due to the rising costs of food at many retailers, some shoppers are turning to discount retailers in an attempt to save money. This of course means that affects retailer performance as their generated income has the potential to decline significantly.

Many retailers are facing the dilemma of wanting to maintain customer loyalty, but also maintaining their profits as they are also cost of living. This can lead to tensions between retailers and manufacturers. Whilst there are always tough price negotiations in these relationships, disagreements are becoming more common and extreme, which we’ve seen with the Tesco and Heinz disagreement.

Paying more for less...

Unravelling the Impact of Inflation on Cost-of-Living

For many shoppers, ‘Shrinkflation’ and ‘Skimpflation’ are terms that were once unheard of, but now are becoming words that feel much more tangible whilst completing their weekly shop. Shrinkflation refers to when sizes of products are made smaller, but the cost is not cut. Skimpflation occurs when expensive ingredients are reduced but the price consumers pay remains the same. Many renowned and loved brands that tend to be shoppers' first picks are now being discarded and replaced with own-label products as shoppers are catching onto the fact that they are getting lower quality or fewer products for their money.

Dee Set CEO Greg Phillips states that the change in consumer spending will greatly impact retailers: “The cost of living crisis will remain a huge challenge for shoppers in 2024 and there will be shades of the spending habits we saw last year, with shoppers trying to stretch their spending to cover more bases than ever before. Retailers will once again be challenged with re-engineering products, supply chains, and service to meet decreased consumer spend”.

What’s the outlook looking like?

For prices in the UK to fall, inflation would need to go into negative figures. Commenting on the current inflation situation, Greg Phillips states: “We’re not escaping the turbulent trends we saw last year with inflation. We won’t see double-digit inflation again for some time, but the headline rate will still remain higher than it has been over the past two years and any recent decrease trends will come to a halt.”

While there is no clear end in sight for the cost of living crisis, some experts suggest a potential improvement in the second half of 2024, driven by reduced inflation rates and lower gas and oil prices.

What should the focus be for retailers?

Currently, many retailers are experiencing a slowdown across the board. Where they can, many retailers are investing more in their own-label products as they understand that right now, the average consumer appreciates good quality and low prices. The Grocer reports that sales of own-label products are up 14.1%, now accounting for 54.7% of grocery sales (including 2.4% of unlabelled loose items) and 62.6% of volume.

Looking Ahead…

It's clear that these next few months will be challenging for both consumers and retailers. We can expect that retailers will work even harder to encourage customer spending, including additional price cuts or promotional activity. The effect of the cost-of-living crisis is likely to be felt for a long time. As a result, consumers are seeking products that will serve them in more ways than one – valuing both quality and affordability.

With the range of in-store and end-to-end solutions we offer within our service capabilities, talk to us and allow us how we can tailor our services to optimise customer in-store experiences and maximise your sales.


The issue of shoplifting in UK supermarkets has spurred a quest for retailers to search for innovative solutions to help tackle the ever-growing issue. We’ve recently seen a particular focus on anti-theft devices (like Helix Hooks) and strategic changes in store layouts, which together aim to reduce the opportunity of shoplifting occurring by making it harder for opportunistic thieves and by increasing the amount of surveillance in certain areas of the store. This ‘epidemic’ sheds light on the multifaceted approach taken by retailers, particularly in response to the rise of self-checkout systems and the perceived increase in shoplifting incidents.

Choosing the perfect retail merchandising partner is a game changer for your brand. At Tactical Solutions we understand the intricate dance of business goals budget constraints and service requ 1

Unexpected troubles in the bagging area…

More recently, we’ve seen a critique of self-checkout systems as many believe they have become potential facilitators of shoplifting. The argument is that the convenience of self-checkouts may inadvertently empower shoplifters, as the absence of human presence during the transaction makes it easier for individuals to exploit opportunities. This observation prompts a reflection on the evolving role of technology in retail spaces and the need to strike a balance between efficiency and security.

Do retailers power to stop and search?... Dee Set

Do retailers power to stop and search?...

Some retailers have now added and extra measure of security and now situate staff beyond the checkouts to verify receipts against purchased items. This however has the potential to create backlash with some customers as they claim they shouldn't have to pay the price for self-checkout theft and many stating that there should be a level of trust between retailers and customers.

Dee Set Group CEO, Greg Philips speaks on opportunistic theft in store and states “I think the self-checkout makes it easier for people to shoplift, the customer is getting more switched on now to the fact that they’re doing the clerks job for them in a way. It is a lot easier and more acceptable in people's minds when there isn’t a human involved, whereas to physically go through the till to pay is different and reduces the chance of opportunistic theft in store”.

Sometimes customers make honest mistakes at self-checkout, such as accidentally failing to scan an item. However, it was recently reported that, nearly one in seven shoppers have admitted to having purposely stolen items at self-checkout, and nearly half of those said they would do it again.

Greg believes that the current self-checkout system will evolve with an increased focus on deterring thieves. He states: “The self-checkout process will become more robust with its technology and make it more difficult for shop-lifters to succeed. It will be similar to the airport security process in its innovation.”

Are self-checkouts doing more harm than good?

Many retail companies have invested millions –if not billions– in self-checkout technology. Consumers want this technology to work, but self-checkouts haven’t made anyone’s life much easier. Customers are still queueing for tills and waiting for store-staff assistance with issues or for help with searching for PLU codes.

Speaking on the developments on the self-checkout technology in store, Greg states “I think the way things are going in terms of introducing more and more technology within supermarkets, we’re starting to see backlash from shoppers’ for the lack of human touch”.

The prediction that self-checkout processes will persist for many years to come aligns with the economic realities faced by retailers. The cost-effectiveness of self-checkouts, despite their potential vulnerabilities, makes them an efficient choice for many establishments. However, new technology innovations are likely to enhance the robustness of self-checkout systems, making it more challenging for would-be shoplifters to succeed. If anything, this highlights the importance of retailers discovering the delicate balance between cost-effectiveness and security measures.

Are self-checkouts doing more harm than good? Dee Set

Retailers should focus on finding a harmonious balance…

As retailers navigate the complexities of implementing anti-theft measures, finding the right balance between technology and human oversight becomes paramount. Some retailers like Booths, recently made the decision to axe a majority of their self-checkout tills that they have in store to help improve customer service. However other major retailers that have struggled to root out shoplifters using self-checkout machines, have introduced bags checks at supermarket exits. This surely isn’t the ‘human touch’ that shoppers are looking for and brings the question if retailers are benefitting from them.

The future holds the promise of more robust self-checkout processes, aligning with the ever-advancing landscape of technological innovation. Ultimately, a holistic and adaptive approach that combines technological advancements, strategic staff placement, present customer service and cost-effective solutions will be essential in effectively combating the challenges posed by shoplifting in the UK supermarket sector.

In the dynamic landscape of retail, combating losses due to theft poses a significant challenge for many retailers. If you’re looking at innovative ways that you can reduce the potential of retail crime, Dee Set are on hand to provide initiatives that support you.

To learn more about how Dee Set can provide loss prevention and introduce retail security initiatives, contact our retail experts today.

If you're a retailer working within the FMCG industry, you'll know exactly how important promotional compliance is. It's the key to ensuring every offer is a success, allowing you to monitor your in-store promotions and action high-level interventions as and when they're needed. 

However, the opposite is also true. Failing to manage your offers and promotion advertising can lead to the failure of your brand, pushing your customers away and into the arms of your rivals.

It's a tricky balance to manage, which is where Dee Set comes in. We're here to show you how promotion compliance can be a boon to your business, boosting your reputation and increasing sales across the board.

Want to find out how we can help? Let's chat.

Decoding promotional compliance: What is it?

Promotional compliance isn't just another hurdle to tackle - it's the fine art of combining innovation and regulation, ensuring your promotional activities go off without a hitch. In a world where merchandising can make or break a brand, understanding what promotional compliance entails and how it can boost your reputation is key to creating a field marketing campaign that dazzles.

Essentially, promotional compliance is your guide to keeping your marketing activities and promotions running smoothly across all of your stores. Not only does this approach help you to keep on top of the law, but it can also have a major impact on your business as a whole.

If you manage several stores and want to instigate the same promotional materials across each space, you need to ensure your marketing activities are implemented effectively. Not only does this approach help to improve the customer experience and increase sales, but it can also have a large effect on your reputation.

The crucial link between brand reputation and promotional compliance

As a retailer, your reputation is the lifeblood of your business. A sterling reputation breeds customer loyalty, meaning a steady stream of returning traffic for the long haul. However, a negative perception can redirect crucial traffic straight into the arms of your competitors.

Now, of course, your reputation hinges on a variety of factors, so it isn't all down to promotional compliance. However, it is a key part of your marketing efforts, having a major impact on the way your brand is perceived.

Promotion compliance can be the make or break factor for your reputation - let’s find out how…

Promotional compliance: A blueprint for building trust

Trust-building is an important factor for any modern retailer in the digital age. You need to make sure that your customers keep coming back for more, despite the rise of online shopping. 

Did you know… Statistics show that 71% of customers are more likely to buy items from brands they trust? That means it's never been more important to jump on the loyalty bandwagon.

There are many different ways in which you can build trust. However, prioritising compliance across your promotional advertising remains fundamental.

When your brand consistently adheres to promotion compliance standards, it sends a powerful message to your audience of trustworthiness and reliability. Promotional compliance ensures that your marketing activities align with established norms and regulations across all your stores, meaning your customers are never left feeling confused.

You also need to make sure that your promotional materials are evenly distributed across your outlets. If you're advertising a particular offer and your shoppers find that this promotion isn't available at the stores they frequent, you're likely to reduce their trust and loyalty. Not only does this approach make regular shoppers feel like they've been unfairly disadvantaged, but it also means they're likely to shop elsewhere, reducing both traffic and sales. 

Our field marketing teams can work directly with your store managers to undergo promotional reviews, using the latest EPOS and image recognition data. Real-time insights into the performance of your offers can be unlocked with ease, working out which stores are performing well and which ones are falling by the wayside. Once the results have been assessed, we can send our team of experts into the field to audit and improve your promotions, ensuring every offer is a win.

By making sure your promotional advertising is equal across all your stores, you boost compliance, build trust, and enhance the success of your marketing investments - all at the same time.

Weaving brand values into promotional strategies

Another important aspect of promotional compliance is that it enables your offers to comply with your values and mission. When promotions reflect a retailer's commitment to its core principles, it improves the overall public perception of the brand, reinforcing its identity in the minds of your customers. 

We can back this up with statistics too - a study by Edelman found:

Compliance isn't just about checking boxes though - it's an opportunity to showcase your commitment to your brand values. With so many different shopping options available in the digital age, it's never been more important to make yourself stand out from the crowd, and this is how you do it.

Crafting promotions and using marketing channels that align with your core values not only ensures adherence across the board, but also strengthens your brand's identity. As we can see in the statistics above, consumers are much more likely to engage with promotions that resonate with their values, creating a positive association with the brand.

Many retailers are now jumping on the green bandwagon, moving their businesses towards a more environmentally friendly ethos. If you want to position yourself as an ethical retailer, for example, you could consider making a policy that all the marketing materials used for your promotions and marketing activities are made from sustainable materials. 

By ensuring your promotional materials and marketing activities are compliant with your brand values and ethos, you can boost your reputation, make your business stand apart, and help to introduce positive change.

Strengthen your brand’s identity in real time

As a retailer, your brand identity isn’t just a label - it’s the golden ticket to triumph. Consistency is the very heartbeat of a strong brand identity.

Whether you're unveiling a new sustainable ethos, debuting a new product, creating a new field marketing campaign, or orchestrating a seasonal extravaganza, your identity should take centre stage in your promotional campaigns. Your promotions help to curate a recognisable brand image - one that shoppers will recognise no matter where they encounter your brand, be it online, on billboards, in conversation - the list goes on.

Consider a retail giant like Tesco, where Clubcard offers and the iconic 'Every little helps' slogan are the heartbeat of their brand. These promotions aren't just incidental; they're strategically etched into the DNA of Tesco's identity, reverberating across every supermarket aisle in the United Kingdom. Now, imagine a parallel universe where Tesco tosses promotional compliance to the wind by reducing Clubcard offers to select stores, with slogans forgotten on half of their promotional materials. 

The result? Chaos, confusion, and customers turning to rival supermarkets, as well as a massive reduction in ROI.

If you want to ensure your promotions fit your brand's narrative, any compliance issues need to be nipped in the bud, presenting a strong front to your customers. As well as boosting your reputation, you'll also increase loyalty, trust, and customer retention, which will undoubtedly lead to more traffic and sales.

By conducting ample promotional reviews with Dee Set's help, you can ensure your brand identity stays strong for years to come. Whether you have a particular slogan or logo you use in your marketing materials, or you're known for a particular type of promotional offer, our field marketing teams can work with you to make sure your brand's reputation never suffers. We'll create a cohesive and recognisable brand identity that resonates with your customers, ensuring consumers always know what to expect from your stores.

Sealing success: The lasting echo of promotional compliance

When building your business, the art of promotion advertising emerges as an unsung hero. One thing remains crystal clear – promotional compliance isn't just a set of rules, it's the golden ticket to your success.

It’s all possible through our powerful suite of technology solutions, created directly with retailers in mind.

Your story is still ongoing, and promotional compliance is the ink that writes its most compelling chapters. From elevating customer trust to building a strong brand identity, our services enable retailers across the UK to bolster their brand reputation, one step at a time.

Sounds pretty good, right? Contact our expert team and we’ll get the process started.

In the bustling world of retail, in-store promotions are the heartbeat of your business. They’re not just marketing campaigns - your promotional activities are the lifeblood of your business, keeping momentum and customer interest high.

But how do you measure their success? The answer lies in Dee Set.

We’re a premier field marketing agency, using our impactful tech and actionable data insights to ensure huge gains for every client who works with us. We’re here to guide you through an insightful journey into the world of retail promotions, enhancing your strategies and elevating your store to the next level. 

Are you ready for unparalleled success? Get in touch and we’ll show you how it’s done.

Unleash a world of metrics with Dee Set

So, how exactly do you measure the success of your in-store promotions? It can be a tricky question to answer, but it’s something you can’t afford to ignore - even if you’re a seasoned retail veteran.

Think about it for a moment - If you’re not diving deep into the metrics, how can you possibly gauge whether your in-store promotions are hitting the right notes for your customers? By accurately analysing your in-store offers, you can get to grips with your promotional metrics and discover ample opportunities for success.

At Dee Set, our state-of-the-art technology empowers you to swiftly distinguish your winners from your losers, providing an array of razor-sharp insights on the fly. You can unlock the secrets of your marketing campaigns, refining your strategy to direct more resources to what works, before reigning in on what doesn’t.

We use four different types of data to ensure ultimate success for our clients, giving you a range of hefty weapons to wield in the retail arena:

Let’s decode some of the key metrics that can help you uncover your in-store promotional activity.

Unlock retail success with descriptive analytics

In the dynamic retail landscape, descriptive analytics isn't just about understanding events; it's about unravelling the surface and peeling back the layers to reveal the story beneath. Descriptive analytics are useful if you need a quick snapshot of a specific time period, showing you exactly what’s happened on the surface - whether that’s a lacklustre promotional campaign or a dip in sales.

You’ll receive the actionable data quickly, giving you a brief overview of the situation. Once you’ve gained this data, you can get to work understanding why the issue happened, ensuring it never occurs again. 

As any good retailer knows, clarity is important. There’s no point in beating around the bush - you want to know exactly what’s happened, and why it’s happened. Descriptive analytics provides that clarity by analysing surface-level events, ensuring your trajectory is guided by informed decisions. If a promotional campaign has come up short, you can discover why, before taking the necessary steps to ensure that it never happens again.

When using descriptive analytics, you can truly decipher the ‘why’ behind every fluctuation, rewriting your story for ultimate success.

Elevate your promotions with diagnostic analytics

In the ever-changing world of retail, diagnostic analytics isn’t just a tool to wield. It’s the secret sauce to your success, turning every promotion into a chart-topping hit that leaves your customers wanting more.

Success shouldn’t be a mystery. Instead, it should rely on cold, hard facts, which is precisely where diagnostic analytics steals the spotlight.

Our diagnostic analytics tech is a one-of-a-kind retailing system. It allows retailers to dive deeper into the specifics, enabling you to focus on the promotions, products and metrics that matter. Once the data has been analysed, the larger picture can be uncovered, using your impactful insights to change your in-store strategy for the better.

When wielding diagnostic analytics, you can get to the core of your offers, helping you to unravel the mysteries behind shifting trends and unexpected events. Anomalies can be nipped in the bud, reducing the risk of a mid-performance hiccup. In-depth analysis arms you for success, giving you the weapons needed to make the necessary changes before they become a problem.

You’re essentially asking ‘Why did this happen?’, interrogating the data to ensure the case is cracked before your customers even notice.

Let the data-driven spectacle begin!

Shape the future with predictive analytics

In the theatre of retail, predictive analytics are your crystal ball into the future, enabling you to predict issues and changes before they happen. Predictive analytics don’t just offer important insights - they give you the exact moves needed to boost the performance of your in-store promotions.

Not only can you predict the future, but you can use it to your advantage, becoming the master of your own destiny.

When wielding our immense predictive analytics technology, we employ a suite of sophisticated statistical methodologies and algorithms, crunching the numbers to forecast future trends. Once you’ve received the data, your marketing teams can get to work, bringing in valuable returns for your retail store.

For example, if a particular promotion is predicted to drop in popularity in the future, you can switch to a new strategy instead. 

Predictive analytics can also be used within the realms of demand forecasting and pricing strategies, enabling you to discover which items are likely to be popular in the future. Your prices can be increased on your most sought-after products, reducing prices on those items that are predicted to fall by the wayside.

If a certain season is coming up, you can use historical data to work out which items your customers are most likely to purchase, ensuring your offers are ready when the time comes around. Not only will you boost the customer experience, but you’ll also ensure your promotions are always on point and ready to go.

Who said predicting the future was impossible?

The art of retail prescriptive analytics

If you want to gain retail supremacy, you need to get to grips with prescriptive analytics. Not only can you predict the future, but you can also create your own success story. It’s more than just a crystal ball - it’s a strategic playbook, empowering retailers to seize the retail throne. Once you’ve crunched the numbers, you can take decisive action, shaping your strategy for the better.

With prescriptive analytics, a range of different scenarios can be navigated, enabling you to see how your promotions will behave, before they’ve even been instigated. Once you’ve got the results, you can choose which offers to implement, and which ones to turn your back on. Not only will you reduce your costs, but you’ll also ensure your business is running as efficiently as possible.

At Dee Set, we put our cutting-edge machine-learning algorithms to the test, turning your strategy into science. Decision-making is made much easier, powered entirely by accurate data. Any kinks in the road or unexpected issues can be viewed from afar, ensuring you only implement the promotions that will work for you. 

We’ll also cross-reference our data against leading EPOS sources within the field using our advanced image recognition tech, ensuring every variable is taken into consideration. Duplicates can be eliminated and conflicting totals can be outlined, giving you a crystal clear view of your store’s influence as it really is.

With prescriptive analytics, there’s no more guesswork - instead, you have the roadmap to success, squarely in your hands.

Chart success for your in-store promotions

In the powerful retail symphony, data analytics stands tall as the conductor, orchestrating success with every movement. However, if one of your promotions plays the wrong note, you need to know why, enabling the show to go on, long into the future. 

Measuring the success of your promotions may seem tricky at first, but with our suite of cutting-edge data analytics tools, you can ensure a standing ovation from all your customers. 

At Dee Set, we’re market leaders in the world of field marketing, aiming to boost the performance of every retailer that works with us. Our data-driven approach sets us apart from the competition, driving success in every aspect of our business.

Ready to get started the Dee Set way? Let’s chat.

With mixed emotions today we announce the retirement of Rob Slaski, our esteemed Chief Operating Officer, effective at the end of this year.

Rob has been an invaluable part of the Dee Set family for the past five years, contributing his wealth of experience and leadership to our organisation. With over forty years in the retail industry, Rob's career has been nothing short of remarkable, marked by his dedication, resilience, and unwavering commitment to excellence.

In his farewell message to colleagues, Rob reflected on the fast-paced nature of the retail industry and the challenges posed by the recent turbulent times. Despite intending a shorter tenure, he graciously extended his time with us, navigating Dee Set through the complexities brought about by the Covid-19 pandemic and industry uncertainties.

Rob's role as Chief Operating Officer has been instrumental in ensuring the seamless functioning of Dee Set and nurturing our talented teams to deliver outstanding performance and results. As he steps into retirement, he leaves behind a well-prepared leadership team that has proven its capabilities and readiness to take Dee Set into the future.

Greg Phillips, Chief Executive Officer, expressed his gratitude to Rob for his significant contributions:

"Rob has been an integral part of Dee Set's success, and his impact will resonate for years to come. His dedication to excellence and leadership has set a high standard for our business. As we bid farewell to Rob, we are confident in the foundation he has laid for our continued success. We wish him a fulfilling and well-deserved retirement."

We extend our deepest appreciation to Rob for his hard work, commitment, and the positive influence he has had on our company, wishing him the very best in his retirement.

While he may be stepping away for now, we are left with the knowledge that his legacy will endure at Dee Set.

Finally, ahead of his announcement, we sat down with Rob in our latest Podcast to capture and reflect on his retail career and how he see’s things set for Dee Set in the future. Listen to the episode here: https://www.youtube.com/watch?v=CueJJyRDeUE.

Dee Set Logistics Ltd/Dee Set Confectionery Ltd, trading as Dee Set, registered in England, Scotland and Wales. Registered No: SC208421/04297287.Vat No: 896110414.