We make sure your customer gets what they want at exactly the right moment. We’ll handle the entire merchandising journey from our own warehouse to your fixtures and FSDUs, including re-checking stock levels and re-orders. It’s why we’re the first choice for product merchandising services with the top four grocers and high street retailers in the UK.
We recruit, train, develop, and keep our own teams of motivated merchandisers. Anyone can fill a shelf. However, our people solve problems before you even realise they exist. And they specialise in giving time, care, and attention to the in-store details that matter the most.
Retail Merchandising with Dee Set
Good looks aren't everything, but they sure can help.
When it comes to your retail merchandising strategy, Dee Set can help you stop your target customers in their tracks. From eye-catching displays to unmissable sale items, our team of retail merchandisers is on hand with a wide range of services to suit any business model.
We've got a proven track record in using advanced retail merchandising tactics and strategies to secure customer loyalty - converting casual browsers into passionate brand fans for big names and independents alike.
Our field sales solutions go above and beyond to help our clients achieve astounding sales performance, using 24/7 design and print services (alongside retail merchandising and replenishment knowledge) to create compelling signage, product displays, and more.
We’re here to help retailers and brands sell more. Working collaboratively to provide tailored solutions, you’re in safe hands with Dee Set supporting you from your campaign source to sale.
Our product merchandisers ensure the right stock levels, prices, placement, and compliance occur in stores at the right time. With our dynamic merchandising model, driven by our retail analytics software, we target key store optimisation accounting for factors including compliance, sales, and location.
What sets us apart?
Technology: Our award-winning retail analytics, reporting, and field management technology (Reapp) connects our field team directly to our central database, enabling real-time feedback and rapid responses to changes or unforeseen circumstances.
People: Our extensive field team network of over 3,500 colleagues is efficiently managed at a local level, allowing for effective deployment to designated stores at optimal times.
Relationships: Our locally managed field team fosters strong relationships with store colleagues, facilitating premium placement on shop floors, as well as being the eyes and ears for our customers.
We excel in optimising our customers’ promotional campaigns and Point of Sale (POS) designs to achieve maximum effectiveness.
Here's why you should partner with us:
Our local teams have fostered strong relationships with store managers and colleagues, which allows us to secure prime in-store space for retail display stands and promotions, ensuring maximum impact and campaign success.
Our data-driven approach enables us to provide informed recommendations for deploying Free Standing Display Units (FSDUs) in high-traffic areas, strategically interrupting the customer journey to boost impulse purchases.
We tailor our services to suit each marketing or seasonal campaign's unique needs, whether it's setting up on day one, conducting store refits, performing POS installations and audits, or ensuring timely restocking levels through cyclical visits to stores.
Did we also mention that we can manage your POS requirements from design and print all the way to your shop floor display? Why have multiple sources to handle a campaign when all you really need is one?
A lot of work goes into executing a campaign, so we ensure your promotions, displays, and fixtures reach their full potential through comprehensive auditing and compliance services.
With access to real-time reporting, including photo evidence thanks to our retail-specific image recognition software, you can rest assured that we’ll correct any issues and leave you to just watch the sales come in.
Our retail merchandising team can help reduce out-of-stocks and lost sales opportunities from occurring.
Our field teams, equipped with EPOS store data and mobile ordering technology, enable them to act with insight rather than intuition.
We collaborate with customers to establish ordering guidelines based on current availability, ensuring smart decisions for product orders and replenishment occur at the right time.
We offer flexible ordering options and seamlessly integrate with customer and retailer back-office systems to complete inventory checks (including stock on hand, gap counts, bookstocks, etc.), restocking requirements, and return visit schedules to ensure no sales opportunity goes amiss.
We're an invaluable partner for space realignment and store refitting projects. With our top-notch tech and locally managed teams, we gather real-time feedback, keeping our store data comprehensive and up to date. Customers trust us to advise on space planning and management, leveraging our detailed knowledge of store layouts.
Using our propriatory technology, we can maintain live information on store spaces, including available bays and compatible POS and FSDU assets. We understand each store's mechanics, ensuring that promotions are strategically placed.
We also utilise our expertise in restocking and merchandising to ensure accurate POS and restocking levels post-refit. With our specialisation and focus, we ensure constant compliance and timely deployment of our customers’ products.
Our adaptable team can assist with various project needs, from space planning to refits, ensuring that new promotions are set up and ready for trade promptly.
Great data, results in great results… and we are data experts! Serving as the foundation for everything, we’ve invested heavily and continue to do so in our data and tech offerings to ensure we keep you one step ahead of the competitor in every store, by every SKU.
Field marketing data capture
Our field marketing teams utilise our in-house built field management software (Reapp Perform) to accept work, access briefs, and complete surveys. As a result, all we have to do in the background is link it with our other Reapp software systems to produce reports and results that are simple, accurate, and timely – oh, and personalised to the KPIs that matter most to you.
Integrated Customer Data
Working closely with our customers, our team integrates our system with your retailer data, providing store and SKU-level insights into your merchandising and promotional effectiveness. We analyse sales and ePOS data down to a granular level you couldn’t believe, identifying areas for improvement such as underperforming stores, sales trends, and ROI optimisation tactics. With our tech on your side, it's like having a whole extra expert team at your hands.
Measuring effectiveness and ROI
Our reporting and analytical capabilities validate field marketing spend and measure ROI against your sales performance, guiding optimal reinvestment strategies. We can even do all the analysis from your existing ePOS data before we enter a store, advising you on where our merchandisers should be going, how often, and where the most effective use of their time would be to generate the biggest return. Your dreams are now a reality!
Bespoke reporting & consultancy
Our experienced team is on hand to offer you the best bang for your buck. We can identify inefficiencies and implement solutions, including:
We can ensure that every store visit delivers above and beyond and put your mind at ease that your sales potential has been optimised for the better
At Dee Set, our Customer Partnership Team is more than just a service provider; we’re committed to driving success for our customers.
With a foundation built on trust and collaboration, we offer thought leadership and a growth mindset that transcends conventional boundaries. By leveraging our extensive industry experience and deep-rooted expertise, we provide insightful, data-driven solutions that empower our clients to make informed decisions.
Our versatile approach enables us to navigate through challenges and seize opportunities, ensuring that we stay ahead of the curve. With a proactive focus on delivering exceptional service and enabling growth, we work hand in hand with our clients to achieve their goals.
Together, we forge strong and enduring partnerships that drive innovation and propel our customers forward in the marketplace.
At Dee Set, we use our retail merchandising software to ensure brands get the most out of the precious shelf space and in-store presence.
We help your marketing team draw your customers' attention in all the right ways. Product merchandising strikes a balance between dispensing clever messaging in line with your brand guidelines (without being too obvious) and streamlining your product offering.
When it's done well - which our impressive customer stories show - merchandising is a brilliant way to hold the customers' curiosity and get them to choose your items over a competitor's.
Even if they don't put your item in their basket straight away, we'll help you create eye-catching displays that linger in the brain, bringing window shoppers back into the store and making that all-important purchase.
Whether you’re looking for solutions that work fast or are thinking of implementing a long-term strategy that will set you apart from the rest, we can give you the right tools for the job.
Our field team solutions and data-led calls have not only innovated - but elevated - how a retail merchandiser operates within the industry.
We know that your products are personal. So, when you first get in touch with our friendly team to discuss your needs, we can offer you a tailored solution that can fit into your existing marketing plans or help you create a new and exciting strategy.
There's nothing we love more than getting our teeth into a fresh challenge, which means we can handle as much or as little of the process as you'd like.
Our people can optimise and expedite the merchandising journey from start to end. From very cosy beginnings in our specially fitted warehouse to finding their true homes on the shelves or displays in your chosen shop locations, we go above and beyond to deliver wow-worthy solutions that fit your vision.
Our merchandisers number in the thousands, working flexibly to create ways to showcase products that excite customers and maximise your return on investment.
We can also pivot our work to suit your targets, making sure that stock levels are at optimum levels and that re-orders are flowing throughout the sales funnel.
It's no secret that merchandising software can streamline in-store offerings while also giving brands key insights when it comes to customer behaviour, compliance adherence, and planogram matching.
At Dee Set, we use technology to electrify every inch of our process, from field management software to shelf-edge image recognition technology, our field sales teams are equipped, organised, and aligned to deliver the best results wherever, whenever.
This tech certainly comes in handy, as we complete a whopping 40,000 merchandising hours per week. Thanks to these intelligent solutions - powered by Reapp - essential KPIs can be easily tracked and analysed from anywhere.
We produce reports that allow businesses to see the impact of their marketing, right from the word go. Informed by data that's true to life and hyper-accurate, we give brands and retailers the power to pivot as and when they want to - something that can give you a significant edge over the competition.
To find out how we can create a tailored merchandising plan for your brand, get in touch with our friendly team of analysts today.
