Make big, actionable data work for you. 

At Dee Set, we truly love our data, able to turn valuable insights into real-time impact in no time, driving smarter decisions for your entire team.

Field Marketing

Our field marketing strategies are the best in the industry.

You can boost your brand’s visibility by hiring our expert field marketing team, using a tailored, hands-on approach to ensure your products are always in the prime position.

Image Recognition

Use our powerful image recognition tech to grow sales and drive efficiency.

Our innovative image recognition tools enable you to boost your retail operations in no time, providing an advanced solution for modern retailers and brands.

Merchandising

We love a versatile approach to retail merchandising.

By working with Dee Set, you can ensure your share of shelf space is always maximised, driving conversions and fostering customer engagement.

Want to make your products fly off the shelves? Get in touch today and see how it’s done!


Open the Door to More Sales and 
Release Your Inner Potential

Ready to unlock trapped value with Dee Set? 

Our exceptional services are our secret sauce, able to elevate the customer experience in no time! Our unrivalled data-led approach to retail execution is effortlessly combined with a distinctive human touch, meaning you will sell more and save more than ever before.

From our masterful visual merchandising solutions through to our fearless field sales and warehousing wizardry, we're always expert, agile, and ethical in our approach. We know our way around the retail industry, able to do whatever it takes to help you succeed.

Find out more
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A Selection of Data-Driven Field Marketing Solutions

Field marketing is perhaps the area where we have the most experience, the most firepower and the most impact. To start things off, let us tell you all about our field marketing team in a few quick highlights:

  • We’ve got the biggest field marketing team in the UK, standing at over 4000 employees across the country
  • We have field sales agents within 10 miles of 97% of stores in the UK, able to support you with a 365-day promotion for your brand.
  • We use a bank of around 3 billion data units when conducting our analysis, giving us accurate, relevant, and insightful data from which to make actions and revamp your retail strategy
  • We support over £4bn in retail sales each year, giving us a notable pedigree that’s sure to give you confidence in our partnership.

Our convenience team knows just how to get customers engaging with your brands in-store. It doesn’t matter whether it’s through sampling stations, product demonstrations, or brand awareness events, as we’re sure that our dedicated team will help you increase visibility where it matters the most. 

We have a great understanding of consumer behaviour, backed up by our incredible technology, combining to offer real-time insights into your products at both an in-store and an SKU level.


Our merchandisers are within 10 miles of 97% of stores in the UK, ready to support with 365-day promotion for your brand.

Shelf-space. Positioning. Visibility. Product selection.

A lot of thought and expertise goes into maximising your sales, and it can be difficult to juggle so many plates:

  • POS installation
  • Check and fix
  • Temporary displays
  • Brand experiences

We can take this stress away and let you focus on other, more important matters. We combine big brains with big data to make sure the right improvements happen:

60,000 photos per week for client reporting

40,000 merchandising hours completed per week

There’s never been a better time to get on the Dee Set train!

Enabling Growth for E-Commerce Businesses

Not that we’re bragging, but as a top ten retailer on Amazon and eBay, it's fair to say we know a thing or two about e-commerce (okay, we are bragging a bit).

You can plug the gaps in your own process or let us handle it all with ease:

Speed, quality and efficiency are
our bread, butter and jam
Tight deadlines are always welcome
Turnaround promised in less than 7 days for most cases
Get in touch to find out more!

Business Capabilities

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As one of the UK's premier field marketing agencies, we always provide exceptional service to every client who works with us - no matter your size. All our services are flexible and scalable, so it doesn't matter whether you're a large enterprise or a small business - we should still be able to help you.

Field marketing activity, retail merchandising, FMBE awards - it's all in a day's work for the Dee Set team!

Find out more

Our Award-Winning Achievements

The Dee Set Group is an industry-leading field marketing agency within the UK, also including Tactical Solutions and Reapp in our remit.

This experience enables us to be true brand advocates for innovation in both the online and offline marketplace, creating strong partnerships with our tactical field marketing campaigns.

Due to our expertise, we’ve won and been nominated for several awards over the past couple of years:

A nomination for Best Financial Support Strategy for Employees the 2024 Appreciation Awards

Best Candidate Experience Award at Personnel Today awards in 2022

We were awarded an Ecovadis Silver Award in 2021

You’re really onto a winner when you sign up with Dee Set!


Meet Our Talented Team

Our people are built on grit, graft, and sheer bloody genius. We are passionate about technology, but we are even more passionate about people, showing that we understand the importance of marrying our cutting-edge tools with a versatile approach to people.

Our brand ambassadors provide agile solutions alongside our flexible merchandising teams, using a multi-channel approach to tackle the retail field from all angles.
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Our Ethical Approach to Retail

Sustainability is extremely important to us, introducing customised solutions with a responsible basis for all of our services. Naturally, it's easier said than done, but with big business having a poor reputation for sustainability in the modern world, it's important that we do our bit to save the planet.

That's why we send zero waste to landfills and have a 100% commitment to reaching carbon-neutral status as quickly as possible. Our sister company, Tactical Solutions, is one of the first companies in the UK to become registered as a B Corp, showing that our eco-friendly commitment isn't just bluster: It's a cold, hard fact.

Find out more

Why Should You Partner with Dee Set?

Pure data truth has never been more readily available than it is right now, but how do you translate this availability into intelligent strategy and tangible results? On the face of it, that’s quite a big question.

For most brands, the struggle to ensure they’re getting the most out of their shelf positions is hard to manage and even harder to monitor - this is where the expert field marketing team at Dee Set changes the game completely. 

We’ve worked tirelessly to combine our state-of-the-art technology with a group of experts who know exactly how to identify stock and shelf position issues instinctively, utilising a data-led approach to ensure that retail execution is as close to perfection as possible. Dee Set uses the power of data-driven field marketing solutions as the driving force behind our strategy - when coupled with our high-level training and expert human touch, we believe we’ve cracked the code to maximise your retail investments.

If you’d like to learn more about what we do, how we do it, and what sets us apart from the crowd, be sure to read below for more information on all of our services. 

If you're ready to start growing strong partnerships, our brand ambassadors will be happy to help - just get in touch today!


Utilise Actionable Data to Maximise Your ROI

The first part of our process is the actionable data. We use in-depth retail data analytics to inform our AI and machine learning processes, which allows us to utilise every statistic purposefully, providing exceptional service for both you and your customers. By utilising retail analysis data in our retail marketing strategy for each of our clients, we’re able to make decisions driven by pure data truth - these retail data insights are truly invaluable, unlocking the door to total retail efficiency.

We’ll use our bespoke data and technology to make sure that we’re crunching the numbers in a way that gives us useful insights into your product lines - after all, it’s not a one-size-fits-all industry, so we shouldn’t be treating every brand in the same way.

We’ll then combine this fresh data with over 2.5 billion units of our own data, which helps us to identify efficiencies, predictions, trends, and ROI opportunities in your retail space.

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retail manager stocking shop

Round-the-Clock Fulfilment Services for Every Brand

Fulfilment is, in many ways, the crown jewel in your retail repertoire. If you’ve aced your ability to pick, pack, and distribute orders with a high level of accuracy, you’re well on your way to establishing yourself as a reputable brand that retailers will trust. 

Of course, getting to this point isn’t always as simple as it first may appear. Reaching the upper limit of productivity takes hard work, determination, and experience, which is exactly what the Dee Set team is able to offer by the truckload.

Here at Dee Set, one of our key mantras is that order fulfilment isn’t simply the picking and packing: Instead, it’s so much more. That’s why our expert fulfilment team will always strive to go above and beyond, ensuring that we’re covering all of your bases to guarantee safe, secure, and accurate fulfilment from start to finish. 

From our security tagging and barcoding through to FSDUs, repackaging, and returns, we’ve got every step of the journey covered. Don’t worry about scaling either, as our team can operate at any volume whilst maintaining a high degree of quality in all of our delivery processes.


E-Commerce: Your Next Big Move

Our end-to-end e-commerce pedigree speaks for itself: We’re in the top 10 retailers on both Amazon and eBay, and we’re not stopping there either. 

Now, you may be wondering how we’ve reached these staggering heights on both of these platforms and the simple answer is this: We’ve spent years learning, understanding, and developing to reach the point we’re at now, and it’s been well worth the effort too! To maximise your potential in the e-commerce space, you can’t become siloed - if you aren’t focusing on every area of your business and products, you’ll probably stagnate much earlier than you would like to.

But how does this translate into something that you can utilise to your advantage? In simple terms, you’ll be able to lean on our expertise to handle all the tricky areas of e-commerce so you can focus on other pressing matters. The way that you utilise our services is totally dependent on your needs too; if you have one or two gaps in ability, we can either focus our efforts on those aspects, or we can easily handle the entire process for you! 

This means that everything, from multi-channel fulfilment through to smaller details (such as packaging design, printing, and storage) are all handled efficiently, maximising your ROI at every stage of the process.


The Best Technology in the Business

Technology is a big part of what we do, used for every part of our business - from using our impactful data analytics tech for our data-led calls, or our cutting-edge image recognition tools to make important availability changes. 

If you aren’t looking to use image recognition technology to your advantage in the near future, you’re going to be left behind. That’s what the experts think and we couldn’t agree more. The modern business world revolves around data and to simply sit back and ignore the benefits that data-backed analysis can offer is irresponsible and naive at every level - two things that no successful business will ever be happy to hear themselves described as. 

Luckily for those partnered with us here at Dee Set, we’re already using image recognition technology to its fullest potential for our clients, meaning you’re way ahead of the curve when it comes to this adoption. Our latest technology combines our large data bank with live images captured in local stores across the country, cross-referencing to identify patterns, problems and, most importantly, solutions. As you’re probably well aware by this stage, availability is one of the biggest driving factors to sales success. Essentially, by making sure that your product is on shelves, in promotions, and ready to be purchased, you maximise the potential for those crucial sales conversions.

By cutting out the faff and gathering the data you need to make more sales, image recognition (implemented by our expert team of field agents), gives you the perfect platform from which to build, grow, and scale at a staggering pace - without having to break the bank to do so.

Find Out What Our Clients Think Of Us

We're proud to state that we have strong partnerships with many of the big retail players in the UK, making them positive brand advocates for the Dee Set Group. Our versatile approach to the retail marketplace enables growth and long-term relationships, ensuring every client we work with is pushed to the brink of success.

For example, last year we supported ASDA with their Black Friday offer launch, helping them to roll out their preparations in style!

Find out more on our Case Studies page!

Ready to Reap Your Retail Rewards?

There’s never been a better time to team up with Dee Set

As the UK’s premier field marketing company, it’s fair to say that we know a thing or two about field sales and retail marketing. During our years in the business, we’ve used our powerful retail merchandising and field marketing tools to change the retail world for the better, making us experts in our industry.

So, if you'd like to learn more about our retail tech and about how we can help you, we’ll be happy to help - make an enquiry today!

Get In Touch

Whether you're an existing customer or a potential one, if you'd like to learn more about our retail tech and about how we can help please drop us a line.
Dee Set Logistics Ltd/Dee Set Confectionery Ltd, trading as Dee Set, registered in England, Scotland and Wales. Registered No: SC208421/04297287.Vat No: 896110414.
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