Dee Set support Asda with Black Friday offer launch

Written by 
Dee Set Staff
28 November, 2023

With the festive season just around the corner, savvy shoppers were gearing up for one of the most anticipated events of the year – Black Friday. As they we're eagerly awaiting the rush of incredible deals, our favourite retailers wasted no time, rolling out their best offers to make this shopping extravaganza even more exciting!

The Challenge:

With the mass of impressive pre-Black Friday deals launched by retail competitors, Asda provided Dee Set with the challenge to help boost the sales of the Amazon Fire Stick and the Amazon Fire 7 tablet - both renowned tech products, highly sought after by many.

Our Solutions:

In the lead-up to Black Friday, our dedicated merchandising team worked tirelessly to set up pre-Black Friday deal shippers for a whopping 340 Asda stores across the UK. Partnering closely with the retailer, we took on the responsibility of constructing 776 quarter pallet FSDUs (Free Standing Display Units), meticulously filling them as per the agreed planograms, and ensuring they were transit-ready.

The meticulous planning didn't stop there – orders were processed with precision, and booking slots were requested to ensure seamless coordination. The next step involved delivering these prepped shippers directly to Asda Distribution Centre’s for onward delivery to stores, strategically positioning them for easy access for eager shoppers.

The Outcomes:

Our collaborative effort with Asda resulted in a successful roll-out of these Black Friday preparations and some very happy shoppers.

We met the demands that this busy shopping period presents us with, delivering the required works in record time! From the construction process to the installation process, our merchandisers we're on hand to provide the seamless works that contribute Asda’s overall success.

Dee Set Logistics Ltd/Dee Set Confectionery Ltd, trading as Dee Set, registered in England, Scotland and Wales. Registered No: SC208421/04297287.Vat No: 896110414.