• Are you fulfilled?

    It’s a big question, so let’s narrow it down a tad. How would you like an end-to-end fulfilment service with 99.8% picking accuracy, 24-hour turnaround and real-time reporting? That is one question we’re equipped to answer.


SKUs picked, packed and
invoiced every day


picking accuracy

45 million

items picked annually


sqft warehouse
Fulfilment image 01
In-store surveys

Consolidate, consolidate, consolidate

A real, proper fulfilment service isn’t just picking and packing. We can also handle your security tagging, barcoding, clip strips, repackaging, returns, FSDUs, you name it. Volume isn’t a problem in any direction. We’ll help you save money either way.

We are your eyes on the ground

James Bond had Q. You’ve got us. We’ll give you access to real-time reporting on sales trends, seasonal peaks and promotional information. And while you’re sipping something glamorous, we’ll be monitoring what sells in-store along with your stock, so you save time, space and money.

Access everywhere. Work with everyone.

One of the advantages of being big is that we’re friends with everyone. We have a vendor number and are fully EDI compliant with all major retailers, and we have collaborative partnerships with companies like ASDA, Sainsbury’s and B&Q.

Tell us what you really, really want

Look, this isn’t about us. We can do it all. So all you have to do is decide which bits you need for the most cost-effective route to store. Be picky.  Be choosey. Then let us create the solution that fits.

packing orders for fulfilment
Deeset warehouse image

Our merchandisers are within 10 miles of 97% of stores in the UK, ready to support with 365-day promotion for your brand.

Shelf-space. Positioning. Visibility. Product selection. A lot of thought and expertise goes into maximising your sales. We get it. And whether its POS installation, check and fix, auditing or range changes, we combine big brains with big data to make sure the right improvements happen. 

60,000 photos per week for client reporting

40,000 merchandising hours completed per week

Clients we work with

  • Morrisons logo
    Accessorize logo
    Lavazza Logo
    Waitrose logo
  • Claire's logo
    Kimberley Clark Logo
    RB logo
    Innocent logo
  • Sainsbury's logo
    Kelloggs logo
    GU logo
    Castrol logo
  • B&Q Logo
    Homebase logo
    Morrisons logo
    Accessorize logo


Fulfilment is a word that’s used a lot when you’re running a business.

But what does it mean?

Fulfilment is the process of getting your orders picked, packed, tracked, and delivered to the right place at the right time.

To us, fulfilment is perhaps the most crucial part of your business strategy. 

Fulfilment earns your business money, shapes your reputation, and helps you form trust with your customers. It’s this trust that becomes loyalty, securing return customers time and time again. 

As you can imagine, this means there’s a lot of pressure to get your fulfilment strategy and delivery perfect. 

And if you don’t have too much experience fulfilling orders at scale, this can be an incredibly daunting task. 

So, how do you tackle it?

You tackle fulfilment with the support and assistance of an experienced fulfilment service provider that has expertise in ensuring that orders are fulfilled properly every single time. 

Here’s exactly what you’ll get when you work with Dee Set:

  • 99.8% picking accuracy, ensuring your customers get the right orders 
  • End-to-end support that’s designed to make everything easy for you 
  • Real-time reporting and analytics that provide you with elevated insights 
  • Input into the process to ensure we’re serving you in the most efficient way 

If that sounds good, it’s time to get in touch with the Dee Set team. You can chat with us by filling out our contact form or by giving us a call on 01782 266667 - from there, our team will discuss the options and help you to find a fulfilment solution that’s right for you, your business, and your customers.

woman sticking shipping label to a package

What’s included in our fulfilment services?

Don’t be fooled by our excellent levels of accuracy when it comes to fulfilling orders - fulfilment is a tough process to crack and an even harder one to perfect. 

It’s taken time, training, and dedication to get to the levels of efficiency that we’re able to operate at now and that’s the product of hard work and innovation across the board at Dee Set

It’s helped us to become better at what we do, which allows us to make you better at what you do, too! 

In many ways, it’s a match made in heaven.

But how do we take the stress off of you and allow you to focus on the things that matter most for your business?

End-to-end services that set you up for success

We know how frustrating it can be to be working with multiple partners who all contribute to one process. It can be messy, it can be clumsy, and it can result in things not quite going to plan. 

That’s the last thing that anyone wants, especially your paying customers. 

They want a smooth experience that gets their goods delivered to their door with as little hassle as possible. 

That’s why we cover everything for you. 

Once you’re in the hands of our expert team, there’s nothing more for you to worry about.

We’ll cover everything within our fulfilment service, from the fundamentals such as picking and packing through to the more technical aspects of the process such as returns and repackaging. 

We can even handle the design, production, and distribution of marketing materials such as free-standing display units (FSDUs), which help you to show off your products and increase in-store touchpoints with potential customers. 

If you’d like to learn more about our specialist FSDUs, head over to our dedicated page right here on the Dee Set website!

Expert insights that you just can’t match

To improve, you need to analyse. 

It’s a principle that’s true in almost every discipline on the planet and order fulfilment is no exception. 

But how do you analyse your fulfilment process beyond the number of orders shipped and the accuracy rate?

For most, it’s a big ask - these are the two main metrics and it’s hard to look beyond them. 

Here at Dee Set, however, we do things a little bit differently. 

As you probably already know, the Dee Set team is passionate about numbers, analysis, and data. 

We thrive on turning strings of numbers into actionable data for our clients to use and this depth of insight helps us to formulate strategies that go above and beyond in every regard. 

With Dee Set, you’ll have access to both our team and our real-time reporting platform, which gives you invaluable insight into sales trends, seasonal peaks, and even the impact of your promotional initiatives in stores or online. 

And by using this data, you’re able to refine, adapt, and improve the way that you operate. 

We’ll monitor your sales in-store and online, all whilst keeping a close eye on your stock levels to ensure that you're saving time, space, and money wherever you can. 

Collaboration is our bread and butter

It’s not all about us, though. 

We know that a good partnership trumps everything, which is why we look to work as closely with you as possible. 

By collaborating and working together, we’re able to align our strategies and protocols seamlessly to produce a fulfilment system that runs like clockwork, and we wouldn’t have it any other way. 

You can be as picky, choosey, or demanding as you feel - every piece of input that you give us helps us to produce the best results for your business in the long run. 

Of course, if you choose, you don’t even have to be involved - just say the word and you can take a back seat whilst our team takes over and maintains fulfilment efficiency on your behalf!

Collaborate with Dee Set today

The Dee Set team is ready to help you take the next steps towards achieving fulfilment efficiency as you’ve never experienced before. 

All you have to do is get in touch…

You can reach our team online or by phone today, so don’t hesitate to pick up the phone, fill out our contact form, and start your journey with the Dee Set fulfilment team right away.

Dee Set Logistics Ltd/Dee Set Confectionery Ltd, trading as Dee Set, registered in England, Scotland and Wales. Registered No: SC208421/04297287.Vat No: 896110414.