Field marketing is like a box of chocolates. Share it the right way and everyone will be your friend. Whether it’s coaching retail staff to become brand advocates or being your voice of customer care, we know what it takes to turn a single encounter into a long-term relationship.
Much like a box of chocolates, you’ll likely have the desire to pick more than just one. We don’t blame you. That’s where we can support any retail desire through our range of flexible and tailored field marketing team solutions – from Top 4 to independents, we’ve got you covered.
Get in touch today for more information about our Field Marketing services.
So, you’re looking to invest in an effective field marketing strategy with the team here at the Dee Set Group? We can’t say we’re surprised; the track record for our technology speaks for itself.
The vast number of brands reaping the rewards from our partnerships is a testament to the hard work, dedication, and innovation that our team puts into every bespoke strategy for each customer.
We firmly believe that our people are your people. We understand the importance of having a dedicated and passionate team behind your brand's success. That's why we offer a range of specialised teams and services tailored to meet your unique needs. From full-time brand ambassadors to flexible merchandising teams, we have the expertise and commitment to support your goals every step of the way.
Our Solus teams are fully dedicated to representing your brand. With a focus solely on your products, they ensure maximum visibility and engagement in the market. With their in-depth knowledge and passion for your brand, they create meaningful connections with customers and drive brand loyalty.
Our syndicated teams work seamlessly across multiple brands, maximising efficiency and reach in the competitive grocery market.
Need support on-demand? Our flexible merchandising teams are here to assist whenever and wherever you need them. Whether it's setting up displays or ensuring proper product placement, they've got you covered.
Our convenience teams ensure your brand's success across convenience stores. With a deep understanding of this unique market, they provide targeted support to help you stand out on the shelves.
No two campaigns are alike, and we understand the importance of customisation. Our flexible approach allows you to tailor our services according to your specific requirements. Whether you need a dedicated Solus team for a high-impact launch or a combination of our Syndicated and Convenience teams for a multi-channel approach, we work closely with you to design a solution that aligns perfectly with your goals.
By harnessing the collective expertise of our teams, you can maximise efficiency and ROI for your campaigns. With streamlined communication, coordinated execution, and unified reporting, you can rest assured that every aspect of your campaign is optimised for success.
Our Customer Partnership Team is more than just a service provider; we’re committed to driving success for our customers.
With a foundation built on trust and collaboration, we offer thought leadership and a growth mindset that transcends conventional boundaries. By leveraging our extensive industry experience and deep-rooted expertise, we provide insightful, data-driven retail analytics solutions that empower our customers to make informed decisions.
Our versatile approach enables us to navigate through challenges and seize opportunities, ensuring that we always stay ahead of the curve. With a proactive focus on delivering exceptional service and enabling growth, we work hand in hand with our customers to achieve their goals. Together, we forge strong and enduring partnerships that drive innovation and propel our customers forward in the marketplace.
At Dee Set, our Customer Partnership Team is more than just a service provider; we’re committed to driving success for our customers.
With a foundation built on trust and collaboration, we offer thought leadership and a growth mindset that transcends conventional boundaries. By leveraging our extensive industry experience and deep-rooted expertise, we provide insightful, data-driven solutions that empower our clients to make informed decisions.
1. Listen, Analyse, Advise We're all about understanding your needs, sorting through data, and offering smart solutions to deliver on your objectives.
2. Picking the Best We analyse your data to understand which team is best suited, where we should go and how to optimise the effectiveness of your field marketing campaign.
3. Making a Plan With everything considered, we’ll pull together and align on a winning brief for our Territory Sales Manager and/or retail merchandisers to execute. We’ll also run time in motions in store ahead of the activity to eliminate any issues before they become problems.
4. Finding the Right Team It’s all in our hands now, well our field management technology which allocates the work to our local Territory Managers or the best merchandiser for the job – maximising efficiency and minimising commercial and environmental impacts.
5. All Systems Go As we go live in-store, you’ll never have to wait until the end of the campaign to find out how things went – we’ll provide you with access to bespoke live reporting and feedback from the field so you can actively track against the campaign objectives by the hour.
6. Sharing Results & Analysis Post-activity wash-ups, productivity analysis, test-and-learn analysis, and continuous improvement are what we’re all about. We’ll always do a good job, but each job is an opportunity to go one better next time and really get the best out of what we can do for you. From your account manager to each in-store colleague, we share the same passion for your product as you do.
We pride ourselves on embodying values that go beyond mere profit margins. As a B Corp-certified company and a net-zero business, we are deeply committed to sustainability and social responsibility.
We firmly believe in the power of aligning business with purpose, recognising that our actions have far-reaching implications beyond the bottom line. By prioritising ethical practices and environmental stewardship, we aim to make a positive impact on our planet and communities. For us, success isn't just about financial gains; it's about creating meaningful change and leaving a lasting legacy of integrity and purpose.
It’s no secret that we have the best people, but we also have the best tech – REapp. Thanks to continuous investment in our data and tech over the last few years, it’s our in-house technology that helps brands to optimise their in-store execution and sales through data-driven field marketing solutions like never before.
REapp Insight is our intuitive retail data platform that allows brands to optimise performance through data-driven insights. By aggregating point-of-sale, inventory, CRM, web, and social data, Reapp Analytics enables users to analyse sales, shopper behaviour, promotions, inventory, and more through dynamic dashboards and segmentation.
Built-in machine learning surfaces relevant insights and trends, while predictive analytics helps forecast demand and model business scenarios. Role-based access and APIs allow for easy integration into existing systems and processes.
Reapp Analytics empowers our team and brands independently to make informed decisions at Head Office or at each and every shelf edge using a single source of data truth.
Our REapp Field Sales management tools allow all field reps to become enabled with real-time data and insights to optimise in-store execution. By connecting field teams with point-of-sale, inventory and store audit data, REapp Perform enables reps to analyse performance not just to store, but at SKU level – now through the innovative capabilities of our image recognition for retail technology. In-store teams can now quickly identify high-impact opportunities to boost sales, such as targeting bestselling items, optimising planograms and addressing availability issues - all from a single image.
Combined with our REapp Analytics software, data-driven recommendations and automated routing based on store priority allow brands to maximise the impact of field reps for smarter coverage and higher in-store revenue.
Our digital loyalty and rewards platform allows brands to increase customer engagement, sales, and profitability, like never before. By gathering transaction data across all sales channels, REapp Rewards provides a single view of customer profiles and purchasing habits.
With REapp Loyalty, brands can develop customised loyalty programs to acquire new customers, increase basket size, encourage repeat visits, and build brand affinity and reputation.
Through first-party data collection, powerful analytics can be overlayed to provide insights to optimise offers and incentives based on purchasing trends. Gamification features and flexible program tiers keep customers engaged over time.
Integrations with POS, mobile apps, and other touchpoints allow for omnichannel rewards redemption.
Contact us to learn more about using data-driven strategies to convert shoppers into buyers.
Now that you’ve learned the basics of field marketing, we’re sure you’re itching to get started on your journey towards a completely revitalised retail strategy - don’t worry, we’re just as excited to get started too!
To take the next steps on the road to enhanced sales and intuitive data utilisation, all you need to do is fill out our handy contact form.
By giving us the basic information requested on our contact form, we can get the ball rolling and the cogs turning as soon as possible - just keep an eye out for a member of the team getting in touch with you to discuss the details and start formulating your bespoke solutions!
In its simplest form, data analytics is a process of observing patterns and trends in data pulled from a variety of sources to gain insights and support future business decisions. Analytical platforms will collect retail data and turn it into automatic performance reports, which will subsequently drive organisations to create impactful strategies that target the biggest problems they face with precision and accuracy.
Today, the majority of a customer's journey takes place in the digital sphere. Modernising and adapting to the available technology is a natural part of the shopping process. However, this doesn’t mean that the physical store is redundant. In fact, we’ve found that the physical store is still a vital part of the shopping journey - it’s the place where crucial purchase decisions are often made.
In terms of collecting data, we’re able to gather information from more potential customers at far more touch points across this journey, enabling us to create a clearer picture of the thought processes and triggers that impact data-driven decision-making.
Recent technological advances have made it possible for EPOS technology, apps, websites, or data-driven calls to allow brands to see whether their product assortment is being assessed or missed in the real world, which further informs the data at our disposal when crafting a strategy for our customers.
Customer data removes the guesswork when it comes to understanding their customers’ experience. It shows whether current marketing strategies are truly effective - and helps to identify areas where conversion rates can be boosted.
We use four different types of data analytics in the retail analytics market, each of which gives its own insight into the sales process. The result of this is a holistic overview of the process that can be reviewed and analysed more effectively.
A brand can use descriptive analytics to understand the events on the surface of a particular time period - whether it's a decline in sales or a product launch that just didn’t seem to hit the mark.
When we decide what we need to focus on, diagnostic analytics digs deeper into the underlying cause. For example, why does demand increase from week to week? Using these analytics, we can gain a greater understanding of your business.
Marketing teams can build on insightful information through this intelligent method, which makes use of complex statistical methods and algorithms.
As the most advanced analytics, prescriptive analytics answers what is often described as the most challenging question for marketers. This is, of course, "What should I do now?" A number of methods can be used to accomplish this, including simulating different conditions and actions, and implementing machine learning algorithms.
Using accurate and effective sources, we provide our brands with best-in-class analytics solutions at Dee Set by partnering with only the highest-quality data sources. The numbers are usually checked against leading sources of data and then validated and scrubbed clean to give our clients ultimate peace of mind. Our retail analytics solution removes duplicates and outlines conflicting totals, giving you a crystal-clear view of your brand's influence as it really is - and as it should be.
We work with brands to create powerful insights that help them make smart business decisions, create effective marketing campaigns, and improve their customer service. Our people-first approach to retail marketing helps us deliver some of the most innovative retail data analytics solutions on the UK market - because even the most sophisticated solutions cannot cut it without a team of talented, passionate individuals crunching the numbers.
Our award-winning data and technology capabilities, powered by Reapp, work seamlessly with field marketers across the UK who operate in physical stores, creating the perfect mixture of machine learning and that necessary human touch.
As a team, we don't expect brands to be experts in every type of analytics, but we do seek to help our partners understand the statistics at their disposal with a bit more clarity - after all, the more involved in the process you are, the better the insights become!
Our Reapp tools, which utilise EPOS data and image recognition tech, provide brands with a deeper understanding of how their products perform in-store and of their clients' shopping journeys by harnessing a wealth of knowledge spanning consumer trends, industry news, and successful marketing strategies.
When brands are looking to take the next step in their business, we're here to provide salient retail analysis that helps them make smarter decisions.
Our field marketing team enjoys getting their hands dirty with analytics strategies that consider the impact of product selection, shelf space, FSDUs, and positioning within retail environments - it’s this passion that makes us so good at what we do. By combining our POS installation (where we gather fresh data in real-time) with our data-backed auditing and intervention tools (that function on a data pool of around 8 billion units), we make tangible improvements that result in increased sales statistics on a consistent basis.
In simple terms, we strive to maximise conversions in every way we can, with an impressive track record of sustained results.
