Dee Set Group and Hallmark Team Up to Revolutionise Retail with Cutting-Edge Data and Technology

Written by 
Dee Set Staff
21 March, 2023

The Dee Set Group recently announced the momentous extension of its long-standing partnership with Hallmark, the World’s largest greeting cards and gift retailer. As part of this exciting development, Hallmark's UK field merchandising operations have today transferred to Dee Set Group, marking the start of a new chapter in our relationship. With over two decades of successful collaboration behind us, this latest move will enable us to enhance the service levels that Hallmark provides to its customers, while expanding its reach within the UK market.

At Dee Set Group, we recognise the vital importance of investing in data and technology, which is why we are well-positioned to provide Hallmark with cutting-edge data-led insights. This will help Hallmark to maximise the effectiveness of its in-store activities, ultimately solidifying its position as the market leader in the retail space. By integrating Hallmark's talented field marketing team into Dee Set Group, we can continue to lead the sector while bringing new and innovative technologies to the retail world.

Greg Phillips, CEO commented: "Today marks the start of a significant milestone that we've been working hard towards for quite some time. We're thrilled to welcome our Hallmark colleagues onboard as we embark on the next phase of our journey together. With their unique skills and experiences, we believe we can achieve great things for Hallmark. We look forward to learning from each other and growing together making this a true success."

Over 450 Hallmark colleagues have undergone a TUPE process as part of the contract transfer, and they will continue in their previous roles, providing crucial support to Hallmark across 4,489 stores per week, primarily within Morrison's and Co-op.

This exciting news is cause for celebration at Dee Set Group, as we welcome our new colleagues to the team and begin the next stage of our continued growth plan. With this expanded partnership with Hallmark, we are confident that we can continue to lead the retail sector in providing exceptional customer experiences through the latest in data and technology.

It’s been a great start to the year for the Dee Set Group and there’s plenty more to come this year.

Want to equip your team with the best data and tech, or considering what outsourcing your team could do for your results? Please get in touch.

Dee Set Logistics Ltd/Dee Set Confectionery Ltd, trading as Dee Set, registered in England, Scotland and Wales. Registered No: SC208421/04297287.Vat No: 896110414.