What Does a Field Marketing Agency Do? An Insider's Guide


Written by 
Dee Set Staff
 on 
31 January, 2025

We may be slightly biased, but as a prominent field marketing agency in the UK, we believe that the art of field marketing doesn’t get the attention it truly deserves. At its core (and when mastered properly), field marketing is a powerful tool that businesses can utilise to help them formulate strong relationships with their customers and drive brand awareness and engagement, all whilst generating those all-important leads. 

Although most of the magic happens behind the scenes, field marketing jobs are a crucial component in the success strategy for many retailers. When we usually think of marketing as a concept, we may automatically think of digital marketing or even social media marketing – however, field marketing is the complete opposite of those disciplines. Although some of the practices may be the same, field marketing requires interaction with the physical ‘outside’ world in real-time, directly engaging consumers in ways that create lasting impressions and drive sales. Whether through product demonstrations, sampling, or other experiential methods, these techniques are used to build bridges between retailers and their audiences.

With over 20+ years of experience in the retail industry, we can talk the talk and walk the walk too. Retailers and brands alike trust us to help drive their growth, market share and ROI to achieve excellence at the point of purchase. Over time, we’ve mastered a collaborative approach to working with our clients, delivering a range of retailer support strategies that help to improve distribution channels, cost efficiency strategies, availability, visibility, and promotion compliance, driving retail sales in the process.

In this guide, we’ll break down what field marketing agencies do, their core responsibilities, and how they help brands succeed in an increasingly competitive market. We’ll also dive into our unique approach and how we operate as a standout name in the field marketing world, to highlight why we might be the right partner for your brand…

In the meantime, if you’d like to learn more about how we can help you, you can speak to our expert team here.

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Hiring a Field Marketing Agency: The Basics

Before we explore the responsibilities of a field marketing agency, let's talk about why hiring one can be a game-changer for your business. 

Let’s face it: The modern retail environment is both saturated and competitive.

To achieve success, it is essential that you align yourself with the right agency that can elevate you to new heights. Thankfully, national field marketing agencies like us specialise in getting your product or service directly in front of your target audience. Instead of relying solely on traditional advertising like print or TV, these agencies execute live, in-person marketing activities that resonate with consumers on a personal level. The activities can range from product demonstrations, setting up engaging and impactful displays and in-store promotions, all the way through to guerrilla marketing stunts or pop-up experiences.

You’ll then benefit by getting exclusive access to field teams that are skilled in running campaigns designed to generate buzz, increase sales, and ultimately build stronger relationships with your customers. 

In-store presence

Field Marketing Agencies: Our Core Responsibilities

Field marketing agencies wear many hats, but it’s all part of the charm. At the Dee Set Group, we’re experts in the world of field marketing, working as a high-performance marketing agency for all our clients. 

Let’s dive into some key field marketing responsibilities to better understand how they can create value for your business…

Develop Powerful Field Marketing Strategies

Your business is so unique and should be treated as such. A good B2B marketing agency will understand this and will work hard to craft an effective field marketing strategy that aligns with your brand mission and goals. These strategies are not one-size-fits-all and will be customised based on your needs, the behaviours and preferences of your target market, and the latest updates from the industry.

From identifying the core needs of your customers to determining the right marketing channels to use, field marketing agencies will use their expertise to tailor their marketing strategies for optimal impact. They also take into account seasonality, customer and industry trends, and regional preferences, ensuring that your brand’s message hits the right notes at the right time.

Increase Customer Engagement by a Mile

Field marketing is all about creating long lasting awareness and engagement by driving consumer interaction through creative, memorable experiences. 

These days, consumers have so many options and it's becoming increasingly hard to connect and build relationships with them. Luckily for you, field marketing software is a tool that can be used to help with this. Through face-to-face interactions, consumers have the opportunity to ask questions, see your product in action, and experience its value firsthand. These engagements often lead to higher brand recall and increase the likelihood of conversions.

Craft Data Insights from Market Research and Analysis

With more ‘traditional’ marketing methods, it’s common practice that businesses will have to wait for a significant amount of time until a campaign is finished to analyse the results. Field marketing is different as it allows businesses to collect and examine their campaign data faster, making for more agile and effective marketing. Before launching any initiative, agencies will usually perform market research to identify target demographics, competitive threats, and opportunities for growth. Throughout the campaign, they track key performance indicators (KPIs) such as foot traffic, customer sentiment, and sales impact to ensure they are always one step ahead.

As keen data enthusiasts, we understand the power of data when it comes to helping our clients make informed decisions. Data-driven insights are critical as they can help to refine your field marketing strategies and ensure future success. By analysing this data, agencies can recommend tweaks to campaigns in real-time and provide detailed reports that showcase and maximise your return on investment (ROI). 

Dee Set: A Field Marketing Agency With a Difference

Now, let’s take a closer look at us and what we do ( we promise we’re not vain or anything!) What makes us stand out against other field marketing agencies is our integrated approach, which combines the latest technology with expert human resources to deliver outstanding retail solutions. 

It’s not just our team that thinks so either - you can take a look at our case studies to see some examples of the work we’ve done so far.

Explore the Capabilities of Our Dedicated Marketing Team

At Dee Set, our incredible people are at the core of our success as a field marketing agency. Whether it’s executing large-scale brand activations or more niche promotional campaigns, our marketing team is highly skilled at turning creative ideas into tangible results.

Our network of full-time brand ambassadors and flexible retail merchandising teams have the expertise and commitment to support your goals every step of the way, ensuring that your brand’s message is communicated clearly and effectively to your target audience. With strong relationships with retailers and experience across various industries, we can navigate complex market conditions to deliver exceptional outcomes.

We embrace our data-driven strategies and cutting-edge technology and capabilities to measure and optimise campaigns in real-time. Our retail data analytics platform gives our clients complete visibility into their campaign performance, helping them assess the effectiveness of each engagement and pinpoint areas for improvement.

Whether you’re looking to enhance brand visibility, drive sales, or simply engage your customers in an authentic way, partnering with the right brand marketing agency can make all the difference. Dee Set’s expert team, our commitment to innovation, and our ‘tailored to you’ approach position us as the ultimate choice for modern brands looking to stand out in a crowded marketplace. 

If you’re ready to elevate your marketing strategy and get your brand in front of the right people, get in touch!

Dee Set Logistics Ltd/Dee Set Confectionery Ltd, trading as Dee Set, registered in England, Scotland and Wales. Registered No: SC208421/04297287.Vat No: 896110414.