A good FSDU (Free-Standing Display Unit) is a perfect stand-alone sales tool - if used correctly, it can be an effective way to showcase products dynamically to consumers.
From high-impact design, printing, pre-filling, dispatching, merchandising, and replenishment visits - at Dee Set, we can provide you with comprehensive end-to-end solutions that are tailored to your every need.
We’re proud of our business capabilities, combining our high-end technology products with our expert team of employees, working together to provide the best solutions for your brand.
Let’s take a look at the stats:
In a crowded retail environment, brands have just three to five seconds to impact a customer’s buying decision. With 70-80% of all purchase decisions made at the shelf edge, optimising your product’s visibility is crucial.
With the assistance of our expert designers and our in-house print team, we’ll help you to create captivating designs that fit your brand identity and brand guidelines.
Looking to save some time? You can also choose from one of our standardised FSDUs for a quick, cost-effective promotional solution. With our solutions, you have control over when and how your audience sees your product.
Increasing brand awareness and triggering impulse buys has never been so easy…
Our FSDUs are 100% recyclable, easy to assemble, and capable of supporting various types of merchandise. This makes them a versatile, portable option to increase product visibility on the shop floor, as well as being the responsible choice.
All hands on deck! With decades of retail experience, we can manage every aspect of your FSDU creation, from the beginning design stages all the way up to ensuring store compliance. Our approach is fast, flexible, and effective, using our experienced team to tailor and manage the strategy of your dreams.
With sustainability and responsibility in mind, we deliver high-quality printing in various finishes that benefits from being both lightweight and transportable. Whether you need a full end-to-end service or just specific components, our solutions are cost-effective and tailored to your brand.
FSDUs are not only quick to turn around, but they also have the power to deliver maximum impact! Acting as extra shelf space without competition, FSDUs can help your products stand out from the crowded shelves by momentarily disrupting the customer journey. They’re perfect for leveraging natural consumer behaviour like impulse buying.
FSDUs are also particularly effective when used to introduce new items and product ranges, as well as any promotional offers.
Psychologically, FSDUs are five times more effective at grabbing shoppers’ attention compared to products in-aisle. When considering your unit design, it’s important to factor in the size, practicality, and visibility to ensure maximum impact. The most effective FSDUs will catch the eye of the consumer, displaying any important messages clearly. Ensure that you’re testing your displays from a customer’s viewpoint to ensure optimal design and placement.
Whether you’re planning on creating a vibrant summer display or feeling the festivities of Christmas, FSDUs are ideal for seasonal promotions, as they can be a great tool in generating excitement and urgency. They can enhance your in-store strategy by reinforcing brand recognition and increasing sales through strategic positioning and eye-catching designs.
If you ask us, in-store revenue opportunities don’t stop at the shelf. FSDUs can be strategically placed to encourage cross-selling of complementary products, boosting your revenue by promoting related items together. Entice your customers to level up their purchases!
We have extensive experience in in-store field marketing and FSDU management. Our full-service approach ensures you have all the tools and insights needed to dominate the shelves and increase sales.
If you’re looking to heighten the impact of your FSDUs, we’re here to help.
Get in touch with a member of our team today and our experts will assess your needs and get back to you with a bespoke plan, designed to offer you support and a tailored retail strategy.
Free-standing display units, or FSDUs, are units separate from the shelves that feature just one item. They’re a great marketing tool that gives your brand so much more control over the way your products are advertised to your target audience.
Everyone has seen an FSDU and more to the point - most of us frequently purchase items off of them too.
An FSDU is typically made from cardboard - ours are 100% recyclable, super easy to assemble, and come in a range of different styles to ensure you’ve got everything you need to show off your products.
You’ll find FSDUs in many different places inside the shops, with each location specifically tailored to catch the eye of your audience at the right time. You may choose to locate your FSDU on the aisle that’s relevant to your product, placing your brand in front of high-intent customers that are already looking for similar products.
But that’s not the only option.
You could also choose to place your branded product display unit closer to the tills at the checkout area. There’s lots of waiting around in these areas and the customer is often on the edge of making their purchase, so it’s the ideal time to give them one last product to consider!
Increasing your brand visibility requires a bespoke strategy.
Our cardboard display stands offer a flexible solution, helping you properly show off your product and grab attention on the shop floor. There are a few different types of FSDU that you’ll be able to use, helping you to create a bespoke strategy that’s designed specifically for your product:
If you’re unsure which type of unit will be best for your products, don’t hesitate to get in touch with us!
We’ve handled FSDUs for more products and brands than you could ever imagine, so we can lean on our field marketing expertise to help you decide. When in doubt, give us a shout!
Ah, the age-old question.
Within any retail environment, it's important to have a deep understanding of how to distinguish your brand so it gets noticed on the shelves. Although they’re a deceptively simple addition, our FSDUs will allow your products to shine and help to kick out the competition.
On an aisle display, your products can become lost amongst a sea of tightly packed tins and competitive pricing. Not only is this overwhelming for customers, but it can lead to a significant loss in profits. Floor-standing display stands give you that extra flexibility and control over where your customers encounter your brand.
In fact, compared to products displayed in the aisle, FSDUs are around five times more effective at capturing consumers' attention and helping your products find their way onto that golden conveyor belt. As experts in field sales solutions, we know how impactful customer psychology can be in the development of effective visual merchandising strategies. It's hard to argue with the science.
Plus, with a higher capacity for inventory, free-standing displays don't need to be restocked as frequently as narrower aisle shelves. It's a win-win solution!
Creating opportunities for bigger and better promotions, creative branding, and increased pricing visibility, why wouldn't you be rushing to implement this game-changing solution?
