End-to-end FSDU service for The Drinks Bakery product launch

Written by 
Dee Set Staff
6 August, 2021


We we're delighted to be approached by The Drinks Bakery, who wanted to feature branded FSDUs in Sainsbury’s stores throughout the UK as part of their new launch to market. For avid Dragon's Den watchers, you may remember this investment winning company who are renowned for their unique savoury snacks that are expertly flavour profiled to match drinks from around the world.

Luckily for them, they came to the right place! As one of the only businesses able to support the entire FSDU process, from design, print, pre-fill, distribution and merchandising we’re pretty cool at what we do!


Our in-house Design team created the artwork to Sainsbury’s POS specifications which was brought to life by our Print team using our state-of-the-art large format printers to print all 236 FSDUs.

Our Co-pack team then constructed the FSDUs, pre-filled them with products and packaged them ready for our Distribution team to deliver direct to stores.

Our skilled Merchandising team then visited stores and positioned the FSDU in high footfall areas to ensure optimum sales.


  • Designed, printed, pre-filled and distributed 236 FSDUs
  • FSDUs were placed in high footfall areas by our Merchandising team
  • 100% of stores were visited

Are you ready to make a statement on an FSDU?

If so, then you’ve come to the right place! We take the complexity out of liaising with various companies by offering a service which groups each aspect under one umbrella and we manage the process all the way through to getting your FSDU in the best place in store.

Our end-to-end FSDU solution ensures that your project runs smoothly and on-time as we look after the whole process for you. Our retail expertise and presence in all major retailers mean we know the top tricks and tips to generate the best ROI.

Take the leap onto an FSDU today, get in touch by clicking here.

Dee Set Logistics Ltd/Dee Set Confectionery Ltd, trading as Dee Set, registered in England, Scotland and Wales. Registered No: SC208421/04297287.Vat No: 896110414.