Field marketing is like a box of chocolates. Share it the right way, and everyone will be your friend. Whether it’s coaching retail staff to become brand advocates or being your voice of customer care, we know what it takes to turn a single encounter into a long-term relationship.
Much like a box of chocolates, you’ll likely have the desire to pick more than just one. We don’t blame you. That’s where we can support any retail desire through our range of flexible and tailored field marketing team solutions – from Top 4 to independents, we’ve got you covered.
So, you’re looking to invest in an effective field marketing strategy with the team here at the Dee Set Group? We can’t say we’re surprised; the track record for our technology speaks for itself.
The vast number of brands reaping the rewards from our partnerships is a testament to the hard work, dedication, and innovation that our team puts into every bespoke strategy for each customer.
We firmly believe that our people are your people. We understand the importance of having a dedicated and passionate team behind your brand's success. That's why we offer a range of specialised teams and services tailored to meet your unique needs. From full-time brand ambassadors to flexible merchandising teams, we have the expertise and commitment to support your goals every step of the way.
Our Solus teams are fully dedicated to representing your brand. With a focus solely on your products, they ensure maximum visibility and engagement in the market. With their in-depth knowledge and passion for your brand, they create meaningful connections with customers and drive brand loyalty.
Our syndicated teams work seamlessly across multiple brands, maximising efficiency and reach in the competitive grocery market.
Need support on demand? Our flexible merchandising teams are here to assist whenever and wherever you need them. Whether it's setting up displays or ensuring proper product placement, they've got you covered.
Our convenience teams ensure your brand's success across convenience stores. With a deep understanding of this unique market, they provide targeted support to help you stand out on the shelves.
No two campaigns are alike, and we understand the importance of customisation. Our flexible approach allows you to tailor our services according to your specific requirements. Whether you need a dedicated Solus team for a high-impact launch or a combination of our Syndicated and Convenience teams for a multi-channel approach, we work closely with you to design a solution that aligns perfectly with your goals.
By harnessing the collective expertise of our teams, you can maximise efficiency and ROI for your campaigns. With streamlined communication, coordinated execution, and unified reporting, you can rest assured that every aspect of your campaign is optimised for success.
Our Customer Partnership Team is more than just a service provider; we’re committed to driving success for our customers.
With a foundation built on trust and collaboration, we offer thought leadership and a growth mindset that transcends conventional boundaries. By leveraging our extensive industry experience and deep-rooted expertise, we provide insightful, data-driven retail analytics solutions that empower our customers to make informed decisions.
Our versatile approach enables us to navigate through challenges and seize opportunities, ensuring that we always stay ahead of the curve. With a proactive focus on delivering exceptional service and enabling growth, we work hand in hand with our customers to achieve their goals. Together, we forge strong and enduring partnerships that drive innovation and propel our customers forward in the marketplace.
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At Dee Set, our Customer Partnership Team is more than just a service provider; we’re committed to driving success for our customers.
With a foundation built on trust and collaboration, we offer thought leadership and a growth mindset that transcends conventional boundaries. By leveraging our extensive industry experience and deep-rooted expertise, we provide insightful, data-driven solutions that empower our clients to make informed decisions.
We pride ourselves on embodying values that go beyond mere profit margins. As a B Corp-certified company and a net-zero business, we are deeply committed to sustainability and social responsibility.
We firmly believe in the power of aligning business with purpose, recognising that our actions have far-reaching implications beyond the bottom line. By prioritising ethical practices and environmental stewardship, we aim to make a positive impact on our planet and communities. For us, success isn't just about financial gains; it's about creating meaningful change and leaving a lasting legacy of integrity and purpose.
It’s no secret that we have the best people, but we also have the best tech – REapp. Thanks to continuous investment in our data and tech over the last few years, it’s our in-house technology that helps brands to optimise their in-store execution and sales through data-driven field marketing solutions like never before.
REapp Insight is our intuitive retail data platform that allows brands to optimise performance through data-driven insights. By aggregating point-of-sale, inventory, CRM, web, and social data, Reapp Analytics enables users to analyse sales, shopper behaviour, promotions, inventory, and more through dynamic dashboards and segmentation.
Built-in machine learning surfaces relevant insights and trends, while predictive analytics helps forecast demand and model business scenarios. Role-based access and APIs allow for easy integration into existing systems and processes.
Reapp Analytics empowers our team and brands independently to make informed decisions at Head Office or at each and every shelf edge using a single source of data truth.
Our REapp Field Sales management tools allow all field reps to become enabled with real-time data and insights to optimise in-store execution. By connecting field teams with point-of-sale, inventory and store audit data, REapp Perform enables reps to analyse performance not just to store level, but at SKU level – now through the innovative capabilities of our image recognition for retail technology. In-store teams can now quickly identify high-impact opportunities to boost sales, such as targeting bestselling items, optimising planograms and addressing availability issues - all from a single image.
Combined with our REapp Analytics software, data-driven recommendations and automated routing based on store priority allow brands to maximise the impact of field reps for smarter coverage and higher in-store revenue.
Our digital loyalty and rewards platform allows brands to increase customer engagement, sales, and profitability like never before. By gathering transaction data across all sales channels, REapp Rewards provides a single view of customer profiles and purchasing habits.
With REapp Loyalty, brands can develop customised loyalty programs to acquire new customers, increase basket size, encourage repeat visits, and build brand affinity and reputation.
Through first-party data collection, powerful analytics can be overlayed to provide insights to optimise offers and incentives based on purchasing trends. Gamification features and flexible program tiers keep customers engaged over time.
Integrations with POS, mobile apps, and other touchpoints allow for omnichannel rewards redemption.
Now that you’ve learned the basics of field marketing, we’re sure you’re itching to get started on your journey towards a completely revitalised retail strategy - don’t worry, we’re just as excited to get started too!
To take the next steps on the road to enhanced sales and intuitive data utilisation, all you need to do is fill out our handy contact form.
By giving us the basic information requested on our contact form, we can get the ball rolling and the cogs turning as soon as possible - just keep an eye out for a member of the team getting in touch with you to discuss the details and start formulating your bespoke solutions!
At Dee Set, it’s not just about having the largest field marketing team in the UK (though that definitely helps). It’s our blend of people, expertise, and cutting-edge technology that really sets us apart. From bespoke team structures to our REapp suite, we deliver smarter, faster, data-led solutions that help brands grow both in-store and online.
Definitely. Every solution is tailored around your needs. Whether you want dedicated teams, multi-channel support, or a blend of services, we build a flexible setup designed to boost efficiency, visibility, and ROI.
