Get set, ready...Bacofoil! Over 800 FSDUs hit Lidl’s stores on the run up to GBBO

Written by 
Dee Set Staff
2 August, 2021

Household favourite, The Great British Bake Off (GBBO) was about to hit TV’s up and down the country and we all know watching cakes being made gets us all in the spirit to get baking in our own kitchens! So making sure the baking aisles were ready for an influx of shoppers was a priority for brands to capture increased sales.


Bacofoil wanted our support to help them get ahead of the annual baking surge by getting the products to stand out from their competitors on a FSDU.


Our highly multi-skilled team printed, built, pre-filled and distributed 840 FSDUs on behalf of Bacofoil to Lidl stores nationwide. After building each cardboard display unit, our team filled each shipper with a phenomenal amount of stock – 80,640 units of non-stick foil and 67,200 units of baking paper – before distributing the FSDUs directly to the retailer.


  • Printed, built, pre-filled and distributed 840 FSDUs
  • Fulfilled 56 FSDUs per day within a tight 15-day period
  • Handled over 147,840 units of stock
  • Completed the job on-site in our 180,000 sqft warehouse

Are you ready to be our next FSDU success story?

Our track record of FSDU success speaks volumes! We’re a whizz at them, we have all the skills, knowledge and equipment to support with the entire process and that’s what sets us apart from other FSDU suppliers. We know product branding with POS displays are a fantastic way to market to your customers at the exact time that they are about to make a purchase and if you haven’t tested it out for your brand before, you really should!

Are you ready to boost your in-store presence? Get in touch to find out how we can make the magic happen!

Dee Set Logistics Ltd/Dee Set Confectionery Ltd, trading as Dee Set, registered in England, Scotland and Wales. Registered No: SC208421/04297287.Vat No: 896110414.