Morrisons were looking for a third party agency with visual merchandising experience to run their brand-new clothing range, Nutmeg. Dee Set provided the newly formed department with ring fenced hours, giving the category full focus whilst being able to manage and maintain seasonal peaks and troughs. Using our experience in recruitment, training & retail merchandising, we created efficient teams throughout the UK, totalling to 1250 colleagues. Nutmeg is now one of the fastest growing brands in the UK retail market and even opened a stand alone store in 2020 due to the success of Dee Set! We introduced Morrisons to both the skill of clothing visual merchandising, whilst maintaining an efficient model through our progressive technology and communications software tools both parties now use. The set hours within the stores for Dee Set has secured consistent presence for Dee Set in all Morrisons stores each day, meaning we have also been able to secure and grow our brand partner relationships, offering them unbeatable hourly rates to complete activities on their behalf – helping them sell more in this space too!
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