Our retailer relationship with Morrisons and Nutmeg

Written by 
Dee Set Staff
15 June, 2022


Morrisons were looking for a third party agency with visual merchandising experience to run their brand-new clothing range, Nutmeg.

Dee Set provided the newly formed department with ring fenced hours, giving the category full focus whilst being able to manage and maintain seasonal peaks and troughs. Using our experience in recruitment, training & retail merchandising, we created efficient teams throughout the UK, totalling to 1250 colleagues.

Nutmeg is now one of the fastest growing brands in the UK retail market and even opened a stand alone store in 2020 due to the success of Dee Set!

We introduced Morrisons to both the skill of clothing visual merchandising, whilst maintaining an efficient model through our progressive technology and communications software tools both parties now use.

The set hours within the stores for Dee Set has secured consistent presence for Dee Set in all Morrisons stores each day, meaning we have also been able to secure and grow our brand partner relationships, offering them unbeatable hourly rates to complete activities on their behalf – helping them sell more in this space too!

Key Stats

  • Full Estate Call File
  • 7 Day Coverage
  • 850,000 Hours in 2019
  • Annual double digit growth
  • 50+ Brand Partnerships

Key services

  • Visual Merchandising
  • Field Marketing/Sampling
  • Stock Room Management
  • Fulfilment & Distribution
  • In Store Management

Dee Set Logistics Ltd/Dee Set Confectionery Ltd, trading as Dee Set, registered in England, Scotland and Wales. Registered No: SC208421/04297287.Vat No: 896110414.