Enabling Rapid Retail Expansion for Noisy Snacks

Written by 
Dee Set Staff
16 October, 2023

Noisy Snacks is an emerging snack brand known for their creative flavour combinations and vibrant packaging. As a young company, they were seeking support to help as they look to expand further into the UK retail market.

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The Challenge

Noisy Snacks had a last-minute opportunity to supply Tesco with 1,376 quarter pallet FSDUs for a seasonal promotion. Having never produced an FSDU before, they needed guidance and support to meet the tight deadlines.

The Solution

With expertise in structural design, printing, assembly and logistics, we provided end-to-end support for Noisy Snacks' first FSDU project. We collaborated with the brand to sign-off artwork, agree unit production, execute filling and delivery booking to ensure the products reached all 6 Tesco DCs on time. Our structural designer Polly developed the FSDU plans and printed the units in-house for rapid turnaround.

The Outcomes

We enabled Noisy Snacks to successfully execute their largest retail promotion to date within an extremely tight timeframe. By leveraging our FSDU capabilities, they were able to meet all deadlines and deliver an impactful in-store display to drive sales. The project demonstrates our versatility in managing complex retail projects from concept to delivery.

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“As this was our first-time supplying Tesco on such a large-scale project, we enlisted the help of Dee Set due to their experience and expertise in the area of prefilled FSDUs. From our very first meeting, we had the confidence and comfort in knowing that Dee Set were the right partner to successfully deliver this project, on time and in full and to an extremely high standard.

“It was a large undertaking for us, as a relatively small brand entering the market, but Dee Set made the process seem effortless thanks to their vast experience and knowledge of the customer and their requirements. Working with their account management, design, structural and production teams was an absolute pleasure.

“It was an extremely proud moment for us to see nearly 1,400 FSDUs successfully delivered and displayed in Tesco stores across the UK. I would highly recommend Dee Set as a partner on such projects and look forward to working with them again in the future.”

Neil Hubbard, Commercial Director, Noisy Snacks

Dee Set Logistics Ltd/Dee Set Confectionery Ltd, trading as Dee Set, registered in England, Scotland and Wales. Registered No: SC208421/04297287.Vat No: 896110414.