In Store Brand Execution to Grow Sales


Written by 
Dee Set Staff
 on 
30 June, 2022

The Brief

Tommee Tippee tendered for a field marketing agency in 2019 to help them to launch, develop and grow the Tommee Tippee brand, following the introduction of “dedicated brand mats” in Mothercare.

Our Response

Dee Set Group worked in partnership with Tommee Tippee to deliver a permanent in store team that would provide full in store support, staff training, visual merchandising and active selling. From designing, building and setting up the brand mats POS, to delivering a sales targeted approach with active selling, a full end to end relationship was built.

Results

•3 Mothercare shop in shop Prime Brand Ambassadors supported a 12 week trial with 100% attendance

•The brand recorded an uplift of 24% in the stores Dee Set supported with, against the 3 control stores.

•Mothercare store managers rated on average our service 4.9/5 stars

•58% Sales conversion rate

“Ambassadors have been really confident and a good support to our team.

Knowledge of products is fantastic and in their down time ambassadors have been a great support in training store staff on the features and benefits of the brand and it’s products.”

- Mothercare Leeds Store Manager

Dee Set Logistics Ltd/Dee Set Confectionery Ltd, trading as Dee Set, registered in England, Scotland and Wales. Registered No: SC208421/04297287.Vat No: 896110414.
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