Tommee Tippee are a feeding bottle and child care brand who's mission is to make everyday life easier for new parents. Back in 2019, the brand tendered for a field marketing agency to help them to launch, develop and grow the sales of the Tommee Tippee brand. Following the introduction of their new “dedicated brand mats” in Mothercare, Tommee Tippee seeked to drive engagement to this new line. Dee Set Group worked in partnership with Tommee Tippee to deliver a permanent in store team that would provide full in store support, staff training, visual merchandising and active selling. From designing, building and setting up the brand mats POS, to delivering a sales targeted approach with active selling, a full end to end relationship was built. •3 Mothercare shop in shop Prime Brand Ambassadors supported a 12 week trial with 100% attendance •The brand recorded an uplift of 24% in the stores Dee Set supported with, against the 3 control stores. •Mothercare store managers rated on average our service 4.9/5 stars •58% Sales conversion rate “Ambassadors have been really confident and a good support to our team. Knowledge of products is fantastic and in their down time ambassadors have been a great support in training store staff on the features and benefits of the brand and it’s products.”The Brief
Our Response
Results
In conclusion, this strategic collaboration between Tommee Tippee and Dee Set Group proved highly successful in achieving the brand's objectives. The implementation of a dedicated in-store team, coupled with comprehensive support, training, and targeted selling strategies, resulted in a remarkable 24% uplift in sales within the supported stores. The positive feedback from Mothercare store managers, with an average service rating of 4.9/5 stars, underscores the effectiveness of the partnership. Overall, this initiative showcased the impact of a well-executed in-store brand strategy on both sales performance and customer satisfaction.
