At Dee Set, we’re dedicated to helping retailers not just manage, but truly optimise, their merchandising. Our approach combines precision, creativity, and hands-on support to deliver a seamless experience that drives sales and builds brand loyalty.
We make sure your customer gets what they want at exactly the right moment. We’ll handle the entire merchandising journey from our own warehouse to your fixtures and FSDUs, including re-checking stock levels and re-orders. It’s why we’re the first choice for product merchandising services with the top four grocers and high street retailers in the UK.
We recruit, train, develop, and keep our own teams of motivated merchandisers. Anyone can fill a shelf. However, our people solve problems before you even realise they exist. And they specialise in giving time, care, and attention to the in-store details that matter the most.
When it comes to your retail merchandising strategy, Dee Set can help you stop your target customers in their tracks. From eye-catching displays to unmissable sale items, our team of retail merchandisers is on hand with a wide range of services to suit any business model.
We've got a proven track record in using advanced retail merchandising tactics and strategies to secure customer loyalty - converting casual browsers into passionate brand fans for big names and independents alike.
Our field sales solutions go above and beyond to help our clients achieve astounding sales performance, using 24/7 design and print services (alongside retail merchandising and replenishment knowledge) to create compelling signage, product displays, and more.
We’re here to help retailers and brands sell more. Working collaboratively to provide tailored solutions, you’re in safe hands with Dee Set supporting you from your campaign source to sale.
Our product merchandisers ensure the right stock levels, prices, placement, and compliance occur in stores at the right time. With our dynamic merchandising model, driven by our retail analytics software, we target key store optimisation, accounting for factors including compliance, sales, and location.
What sets us apart?
Technology - our award-winning retail analytics, reporting, and field management technology (Reapp) connects our field team directly to our central database, enabling real-time feedback and rapid responses to changes or unforeseen circumstances.
People - our extensive field team network of over 3,500 colleagues is efficiently managed at a local level, allowing for effective deployment to designated stores at optimal times.
Relationships - our locally managed field team fosters strong relationships with store colleagues, facilitating premium placement on shop floors, as well as being the eyes and ears for our customers.
We excel in optimising our customers’ promotional campaigns and Point of Sale (POS) designs to achieve maximum effectiveness.
Here's why you should partner with us:
Our local teams have fostered strong relationships with store managers and colleagues, which allows us to secure prime in-store space for retail display stands and promotions, ensuring maximum impact and campaign success.
Our data-driven approach enables us to provide informed recommendations for deploying Free Standing Display Units (FSDUs) in high-traffic areas, strategically interrupting the customer journey to boost impulse purchases.
We tailor our services to suit each marketing or seasonal campaign's unique needs, whether it's setting up on day one, conducting store refits, performing POS installations and audits, or ensuring timely restocking levels through cyclical visits to stores.
Did we also mention that we can manage your POS requirements from design and print all the way to your shop floor display? Why have multiple sources to handle a campaign when all you really need is one?
A lot of work goes into executing a campaign, so we ensure your promotions, displays, and fixtures reach their full potential through comprehensive auditing and compliance services.
With access to real-time reporting, including photo evidence thanks to our retail-specific image recognition software, you can rest assured that we’ll correct any issues and leave you to just watch the sales come in.
Our retail merchandising team can help reduce out-of-stocks and lost sales opportunities from occurring.
Our field teams, equipped with EPOS store data and mobile ordering technology, enable them to act with insight rather than intuition.
We collaborate with customers to establish ordering guidelines based on current availability, ensuring smart decisions for product orders and replenishment occur at the right time.
We offer flexible ordering options and seamlessly integrate with customer and retailer back-office systems to complete inventory checks (including stock on hand, gap counts, bookstocks, etc.), restocking requirements, and return visit schedules to ensure no sales opportunity goes amiss.
We're an invaluable partner for space realignment and store refitting projects. With our top-notch tech and locally managed teams, we gather real-time feedback, keeping our store data comprehensive and up to date. Customers trust us to advise on space planning and management, leveraging our detailed knowledge of store layouts.
Using our proprietary technology, we can maintain live information on store spaces, including available bays and compatible POS and FSDU assets. We understand each store's mechanics, ensuring that promotions are strategically placed.
We also utilise our expertise in restocking and merchandising to ensure accurate POS and restocking levels post-refit. With our specialisation and focus, we ensure constant compliance and timely deployment of our customers’ products.
Our adaptable team can assist with various project needs, from space planning to refits, ensuring that new promotions are set up and ready for trade promptly.
Great data, results in great results… and we are data experts! Serving as the foundation for everything, we’ve invested heavily and continue to do so in our data and tech offerings to ensure we keep you one step ahead of the competitor in every store, by every SKU.
Field marketing data capture
Our field marketing teams utilise our in-house built field management software (Reapp Perform) to accept work, access briefs, and complete surveys. As a result, all we have to do in the background is link it with our other Reapp software systems to produce reports and results that are simple, accurate, and timely – oh, and personalised to the KPIs that matter most to you.
Integrated Customer Data
Working closely with our customers, our team integrates our system with your retailer data, providing store and SKU-level insights into your merchandising and promotional effectiveness. We analyse sales and ePOS data down to a granular level you couldn’t believe, identifying areas for improvement such as underperforming stores, sales trends, and ROI optimisation tactics. With our tech on your side, it's like having a whole extra expert team at your hands.
Measuring effectiveness and ROI
Our reporting and analytical capabilities validate field marketing spend and measure ROI against your sales performance, guiding optimal reinvestment strategies. We can even do all the analysis from your existing ePOS data before we enter a store, advising you on where our merchandisers should be going, how often, and where the most effective use of their time would be to generate the biggest return. Your dreams are now a reality!
Bespoke reporting & consultancy
Our experienced team is on hand to offer you the best bang for your buck. We can identify inefficiencies and implement solutions, including:
We can ensure that every store visit delivers above and beyond, and put your mind at ease that your sales potential has been optimised for the better
At Dee Set, we don’t just support our customers, we drive their success. Our Customer Partnership Team combines industry expertise, data-driven insights, and a growth-focused mindset to deliver solutions that make a real impact.
From overcoming challenges to seizing new opportunities, we stay ahead of the curve so our clients can too. By partnering with us, you gain more than a service provider; you gain a trusted ally committed to accelerating your growth and boosting your results.
Let’s work together to transform your merchandising, innovate your strategy, and achieve goals that set you apart in the marketplace. Dee Set is ready to help you succeed, are you ready to take the next step? Get in touch today.
At Dee Set, our retail merchandising software helps brands make the most of every inch of shelf space and boost in-store presence. We support your marketing team in capturing customer attention with smart, on-brand messaging and a streamlined product display.
When done well, as shown in our customer success stories, merchandising keeps shoppers curious and nudges them towards choosing your products over competitors. Even if they don’t buy straight away, we create eye-catching displays that stay top of mind, turning browsers into buyers on their next visit.
Whether you need quick solutions or a long-term strategy that sets you apart, we have the tools to make it happen
Our field team solutions and data-led calls have transformed how retail merchandisers operate. We know your products matter, so when you speak with our friendly team, we’ll create a tailored solution that fits your current marketing plans or helps shape a new strategy.
We love a fresh challenge and can support as much or as little of the process as you need. From our dedicated warehouse to your chosen store shelves, we handle the full merchandising journey and deliver results that match your vision.
With thousands of flexible merchandisers, we showcase products in ways that excite customers and maximise your return on investment. We also adapt to your targets, ensuring stock stays at the right levels and re-orders move smoothly through the sales funnel.
