With the festive season just around the corner, savvy shoppers were gearing up for one of the most anticipated events of the year – Black Friday. As they we're eagerly awaiting the rush of incredible deals, our favourite retailers wasted no time, rolling out their best offers to make this shopping extravaganza even more exciting!

The Challenge:

With the mass of impressive pre-Black Friday deals launched by retail competitors, Asda provided Dee Set with the challenge to help boost the sales of the Amazon Fire Stick and the Amazon Fire 7 tablet - both renowned tech products, highly sought after by many.

Our Solutions:

In the lead-up to Black Friday, our dedicated merchandising team worked tirelessly to set up pre-Black Friday deal shippers for a whopping 340 Asda stores across the UK. Partnering closely with the retailer, we took on the responsibility of constructing 776 quarter pallet FSDUs (Free Standing Display Units), meticulously filling them as per the agreed planograms, and ensuring they were transit-ready.

The meticulous planning didn't stop there – orders were processed with precision, and booking slots were requested to ensure seamless coordination. The next step involved delivering these prepped shippers directly to Asda Distribution Centre’s for onward delivery to stores, strategically positioning them for easy access for eager shoppers.

The Outcomes:

Our collaborative effort with Asda resulted in a successful roll-out of these Black Friday preparations and some very happy shoppers.

We met the demands that this busy shopping period presents us with, delivering the required works in record time! From the construction process to the installation process, our merchandisers we're on hand to provide the seamless works that contribute Asda’s overall success.

In the dynamic landscape of retail, combating losses due to theft poses a significant challenge for major players like Asda. Faced with mounting security costs and the pressing need to protect high-value products, Asda sought an innovative solution to deter thieves and fortify its extensive network of over 600 stores.

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The Challenge:

Asda, a retail giant with over 600 stores, was grappling with substantial losses caused by retail theft. Escalating security costs and shrinking profit margins prompted the need for a forward-thinking approach to safeguard high-value products and deter potential thieves.

Our Solutions:

In response to the challenge, a focused 9-week program was initiated, deploying an exceptional 172,600 patented Helix Hooks strategically placed in high-theft areas across all store formats. The efficiency of retrofitting these devices onto existing shelving and racks, coupled with the unique curved design of the hooks, not only effectively secured products but also allowed genuine shoppers to browse with ease. The entire installation, covering all 604 store locations, was followed by a meticulous 3-week snagging period to ensure perfection. A total investment of 7,920 hours was dedicated to outfitting displays with Helix Hooks, proactively reducing theft opportunities.

The Outcomes:

Within a mere 3 months of completing the rollout, the results surpassed expectations. The implemented security measures are predicted to slash shrinkage to a point where the cost of implementation will be recovered within the year. Asda has expressed commendation for the conducted work, leading to further awards and recognition for the successful initiative.

This case study showcases how innovative solutions, such as Helix Hooks, can not only address pressing challenges but also yield remarkable results that contribute to the long-term success of a retail giant like Asda.

Noisy Snacks is an emerging snack brand known for their creative flavour combinations and vibrant packaging. As a young company, they were seeking support to help as they look to expand further into the UK retail market.

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The Challenge

Noisy Snacks had a last-minute opportunity to supply Tesco with 1,376 quarter pallet FSDUs for a seasonal promotion. Having never produced an FSDU before, they needed guidance and support to meet the tight deadlines.

The Solution

With expertise in structural design, printing, assembly and logistics, we provided end-to-end support for Noisy Snacks' first FSDU project. We collaborated with the brand to sign-off artwork, agree unit production, execute filling and delivery booking to ensure the products reached all 6 Tesco DCs on time. Our structural designer Polly developed the FSDU plans and printed the units in-house for rapid turnaround.

The Outcomes

We enabled Noisy Snacks to successfully execute their largest retail promotion to date within an extremely tight timeframe. By leveraging our FSDU capabilities, they were able to meet all deadlines and deliver an impactful in-store display to drive sales. The project demonstrates our versatility in managing complex retail projects from concept to delivery.

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Testimonial

“As this was our first-time supplying Tesco on such a large-scale project, we enlisted the help of Dee Set due to their experience and expertise in the area of prefilled FSDUs. From our very first meeting, we had the confidence and comfort in knowing that Dee Set were the right partner to successfully deliver this project, on time and in full and to an extremely high standard.

“It was a large undertaking for us, as a relatively small brand entering the market, but Dee Set made the process seem effortless thanks to their vast experience and knowledge of the customer and their requirements. Working with their account management, design, structural and production teams was an absolute pleasure.

“It was an extremely proud moment for us to see nearly 1,400 FSDUs successfully delivered and displayed in Tesco stores across the UK. I would highly recommend Dee Set as a partner on such projects and look forward to working with them again in the future.”

Neil Hubbard, Commercial Director, Noisy Snacks

The Situation 

Petface is a leading brand in the pet products industry and has been a long-standing Asda partner brand featured in a growing number of stores. As part of Dee Set’s ongoing support to Petface, merchandisers visit stores twice a week to process delivery stock and merchandise it on the bays on the shop floor. 

Whilst the brand has proved popular with Asda’s customers, for Petface it has been difficult for them to monitor their on shelf and stock availability accurately – potentially resulting in missed sales opportunities. 

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The Solution 

Petface invested in Dee Set’s Mobile Ordering Application, which sees Dee Set merchandisers use the technology at the shelf edge in 105 stores to capture real-time, accurate inventory and capacity information across all SKU’s for the brand, specific to each store. An order report is then generated to replenish stock and boost future sales. 

This solution has been a major success for Petface, saving the brand time and money by reducing the need for manual order taking and stock management. The Mobile Ordering App technology has also improved the overall customer experience by ensuring that products are always available and are well-stocked. 

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The Outcomes 

Petface and Dee Set’s Mobile Ordering App collaboration has proven to be a winning combination, leading to increased product visibility, sales and customer satisfaction as it rolls out across more Asda stores. 

"With the MOA, there is no doubt that this has enabled us to increase our sales. There is no way we would be able to control this effectively from head office and being on location with the app is vital to avoid out of stocks and ensure there is product on fixture for the customer to purchase." 

Richard Rees Jones, Commercial Manager - Petcare, LeisureGrow 

This isn’t our first rodeo. We’re supporting Chestnut for the third year running, offering opportunities for individuals to earn over £800 for just one week’s work.

Tell me more…

Chestnut is an industry leader in importing fireworks to the UK and we’ll be working in 393 Morrison’s stores across the country this year, clocking up over 31,476 hours, selling their spectacular products and delighting customers for their seasonal celebrations and displays.

In previous years we‘ve run the campaign across a 10 day period, however this year we’ll be completing the same number of hours as previous years in just 7 days. In doing so this is allowing us to have more people working on the counters during peak trading times – enabling you to deliver the best possible service to the customers and to maximise sales!

What does the job involve?

We’re looking for confident individuals with great customer service skills to:

Due to the nature of this role, applicants must be 18 or over as you will be adhering to the Challenge 25 process when selling fireworks.

When do you need me?

This year our support in store will be from Monday 31st October - Sunday 6th November. We have a range of shifts available including 3, 4, 5 & 6 hours at a time. It’s completely up to you and the hours available in your local Morrison’s store/s as to how much you could potentially work and earn from this job.

Ideally, we’re looking for people who are able to cover various shifts across the week, with a flexible approach to working evenings and the weekend (ultimately still fitting around your lifestyle).

What about the pay?

At £16 per hour, you’ll be compensated well for your excellent service and selling skills during your time behind the counter.

Where do I sign up?

Heard enough, and eager to get your name on the list? Great! Applying for the role in your local store is as simple as heading over to the ‘Careers’ section of our website and locating opportunities in your local store/s. Click on the apply button and away you go.

You’ll receive full training/briefing for this campaign and will be a valued member of our team; with Area Manager support available throughout.  

This is a great opportunity for you to join the UK’s largest field team and to really make a difference in store every day.

So what are you waiting for? Apply here.

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It’s not all business here, so we’ll leave you with some firework facts that we find pretty fascinating…

Fireworks originated in China around 2000 years ago

The birth of fireworks can be traced back to 7th century China. But there’s further evidence that primitive Chinese firecrackers date back as far as 200BC. It’s thought that a Chinese cook accidentally invented gunpowder by mixing three common kitchen ingredients! Today, it’s estimated that China produces around 90% of the world’s fireworks.

Disney is the largest consumer of fireworks in the world

The Walt Disney Company is said to be the largest consumer of fireworks in the world. It’s estimated that they spend around $50 million a year on their displays. That’s no Mickey Mouse operation!

The largest ever firework display consisted of 810,904 fireworks

According to Guinness World Records the biggest ever fireworks display was achieved by Iglesia Ni Cristo (Church of Christ) in the Philippines, who welcomed 2016 in with a record-breaking bang. The display lasted for 1 hour, 1 minute and 32.35 seconds and, sadly, it poured with rain the whole way through.

150mph is the recorded speed of a rocket

It’s not quite the speed of light, but the shell of a rocket shoots up as high as 200 metres before it dazzles us in the night sky.

The Brief

Tommee Tippee are a feeding bottle and child care brand who's mission is to make everyday life easier for new parents. Back in 2019, the brand tendered for a field marketing agency to help them to launch, develop and grow the sales of the Tommee Tippee brand. Following the introduction of their new “dedicated brand mats” in Mothercare, Tommee Tippee seeked to drive engagement to this new line.

Our Response

Dee Set Group worked in partnership with Tommee Tippee to deliver a permanent in store team that would provide full in store support, staff training, visual merchandising and active selling. From designing, building and setting up the brand mats POS, to delivering a sales targeted approach with active selling, a full end to end relationship was built.

Results

•3 Mothercare shop in shop Prime Brand Ambassadors supported a 12 week trial with 100% attendance

•The brand recorded an uplift of 24% in the stores Dee Set supported with, against the 3 control stores.

•Mothercare store managers rated on average our service 4.9/5 stars

•58% Sales conversion rate

“Ambassadors have been really confident and a good support to our team.

Knowledge of products is fantastic and in their down time ambassadors have been a great support in training store staff on the features and benefits of the brand and it’s products.”

- Mothercare Leeds Store Manager


In conclusion, this strategic collaboration between Tommee Tippee and Dee Set Group proved highly successful in achieving the brand's objectives. The implementation of a dedicated in-store team, coupled with comprehensive support, training, and targeted selling strategies, resulted in a remarkable 24% uplift in sales within the supported stores. The positive feedback from Mothercare store managers, with an average service rating of 4.9/5 stars, underscores the effectiveness of the partnership. Overall, this initiative showcased the impact of a well-executed in-store brand strategy on both sales performance and customer satisfaction.

Dee Set Logistics Ltd/Dee Set Confectionery Ltd, trading as Dee Set, registered in England, Scotland and Wales. Registered No: SC208421/04297287.Vat No: 896110414.