"Dee Set was born out of the frustration of seeing examples of activity and problems that needed practical and innovative solutions. I realised early on that corporate structures sometimes strangle innovation and dilute creative responses.
“Sometimes organisations need vehicles that run alongside the corporate body to light the way, to be the vanguard, to create the space to experiment.
“The problems I faced as a retailer could be solved by direct and focused action from a passionate and dedicated third party. That was my belief and still is to this day.
“The reason we exist, my motivation, my drive, is rooted in the above, to create practical and innovative retail solutions for our customers whoever they may be in a timely, cost effective and efficient manner.
“It is the 'raison d'etre‘ - our reason for being.”Ian Andrews, Chairman