• Leadership


"Our success is built on an engaged workforce, supported by transformational leaders."

Greg Phillips, CEO

We place integrity and honesty at the centre of everything we do, we explore ideas and grow from the energy and feedback from our customers and colleagues, and we improve relentlessly to give our customers and colleagues our very best.
Ian - CEO of Dee Set

Ian

Chairman
Ian established Dee Set having seen the opportunity for an agile and innovative organisation to support the big retailers operating model. His passion for retail and laser focus on efficient and practical solutions have been the foundation of the company’s success.
Greg Philips - CEO, Dee Set

Greg

CEO
Greg’s entrepreneurial spirit and experience within an SME environment are centred around people and sales. His drive to create a truly world class company is at the heart of the behaviours and performance ethos that drives the group.
Rob, COO at Dee Set

Rob

COO
35 years at the school of “big four” retail has left Rob well-worn but enlightened! His vision for a fully self-actualised “frontline of the future” is compelling and drives how we set our expectations and standards.
David Pugh, CIO at Dee Set

David

CIO
David has amassed 30 years of technology experience across Retail, Manufacturing, Transport, Financial Services and pretty much covered every role in the tech space. He has a simple mantra, amazing people working with amazing data, underpinned by amazing technology.
Cathy at Dee Set

Cathy

Managing Director, Tactical Solutions
Cathy brings her unrivalled FMCG experience to ensure Tactical Solutions customers receive a first-class, tailored experience that adds value to their business. A true people’s person, Cathy is renowned for her colleague centric approach as well as developing long-lasting client partnerships with the likes of Innocent, Quorn, and Mars
Lisa, General Manager at White Hinge

Lisa

General Manager, White Hinge
Lisa Farrelly is at the heart of White Hinge business with a strong focus on eCommerce channels, routes to market and team collaboration. Lisa brings with her a wealth of experience in sales and high quality customer service and consumer relations.
Dee Set Logistics Ltd/Dee Set Confectionery Ltd, trading as Dee Set, registered in England, Scotland and Wales. Registered No: SC208421/04297287.Vat No: 896110414.
arrow-right