"Dee Set was born out of the frustration of seeing examples of activities and problems that needed practical and innovative solutions. I realised early on that corporate structures sometimes strangle innovation and dilute creative responses.
“Sometimes organisations need vehicles that run alongside the corporate body to light the way, to be the vanguard, to create the space to experiment.
“The problems I faced as a retailer could be solved by direct and focused action from a passionate and dedicated third party. That was my belief and it still is to this day.
“The reason we exist, my motivation, my drive, is rooted in the above, to create practical and innovative retail solutions for our customers whoever they may be in a timely, cost-effective and efficient manner.
“It is the 'raison d'etre‘ - our reason for being.”
Ian Andrews, Chairman
Dee Set supports retailers and brands to drive growth, market share and ROI to achieve excellence at the point of purchase. Working collaboratively with our clients we deliver a range of retailer support strategies, helping to improve distribution channels, cost efficiency strategies, availability, visibility, and compliance to drive retail sales.
Tactical Solutions is an award-winning data-led field marketing agency. Utilising our in-house, bespoke field sales software, Reapp, our field teams are always able to see how brands are performing in-store and can use these insights to make a real difference at the fixture, keeping our customers one step ahead of their competition.
Reapp is the app for retail! Our cutting-edge custom-built suite of tools takes you on a data journey from reactive to prescriptive analytics, managing field teams in a click of a button and understanding your customers like never before. Reapp does all the heavy lifting to allow retailers and brands to make incisive decisions that will keep them ahead of the field.
As a Top 10 UK online retailer, White Hinge has over 15,000 different product lines and has created a series of specialised websites to work alongside their eBay and Amazon marketplace stores. Quite simply - if we can put it into a packet, we’ll post it for you!
It wouldn’t take more than a minute of chatting to one of our team to realise how passionate they are about helping retailers and brands succeed.
Whether the conversation is about merchandising, field marketing, supply and fulfilment or big data analysis, we all share the same goal.
From the top floor to your shop floor, we are in our job because we love weaving our skills together to achieve something amazing for our clients.
We place integrity and honesty at the centre of everything that we do. We work relentlessly to improve our skill set, explore new ideas and make sure that every improvement becomes a foundation for the next one.
So, if that sounds like something you’d like to be a part of, get in touch and let’s start making things happen for your business.
Dee Set Logistics founded by Ian Andrews, Chairman – Located in central Stoke in a 27,000 sq ft logistics site supporting Asda as a parts supplier, collecting, sorting and delivering next day to the retailer
Dee Set expands category support into Asda to include Cards, DVD’s and CD’s delivery – 5 days a week
Started Pick & Mix as a concession in Asda (Dee Set Confectionary)
Dee Set expands moving to 160,000 sq ft site
Launched first consolidated make up contract (Mary Kate & Ashley)
Next contracts signed with Max Factor, L’Oreal, COTY, Collection
Dell UK first 3PL company we signed up
Merchandising services launched
Full E2E supply chain
Dee Set launches ‘Travels’ (travel accessories) brand in Asda
Dee Set moves to Victoria Road – 180,000 sq ft distribution centre and offices
Dee Set expands service offering launching product Imports capability
Dee Set launches ‘Haber’ (haberdashery) brand
Dee Set secures Morrison’s clip strip contract
Dee Set acquires Pascal cosmetics
Launch George Cosmetics own brand in Asda
Nutmeg clothing contract
Dee Set lands Morrison’s cosmetics contract
Dee Set awarded merchandising accreditation with Sainsbury’s
3PL service launched
Dee Set launches ‘Nifti’ (clip products) brand
Greg Phillips appointed CEO
Reach £1b sales milestone
Acquired White Hinge
Dee Set expands services by launching Co-packing capability
White Hinge reaches +1m positive customer reviews
Dee Set acquires Tactical Solutions
Dee Set Group is formed
Dee Set awarded preferred merchandising provider for Sainsbury’s
Acquired Doggie Solutions
Zero Waste to Landfill certified
Ecovardis Silver Award
Mental Health First Aiders launched
Dee Set expands data & technology solutions and launches ‘Reapp’
HR Award – Best Candidate Experience Award at Personnel Today awards
Hallmark field team TUPE into Dee Set Group
Dee Set exceeds £1m Co-packing sales
Dee Set exceeds £1m sales through Travels, Haber & Nifti brands
Reapp field management tool, Allocate, exceeds 1m completed surveys
D&I in Grocery Major Partner
DE&I Allyship launched
Greg Phillips, CEO
At Dee Set, we are more than just business. We are committed to doing the right things, socially and environmentally, to ensure we get the best out of our people, protect our environment and ensure sustainability. Not only is it our duty, but it’s our passion.
As a D&I in Grocery Major Partner, we lead the charge in promoting diversity and inclusion within the industry, fostering an environment where everyone feels valued and respected.
Recently, we launched our DE&I Allyship program to empower our colleagues to actively support marginalised groups, ensuring inclusivity for all. Additionally, our comprehensive Mental Health First Aider's program equips our colleagues to support each other during challenging times.
Sustainability is paramount to us; being Zero Waste To Landfill certified and earning the EcoVardis silver award showcase our dedication to minimising environmental impact.
Even the way we hire is for the greater good. Our award-winning AI driven recruitment process not only ensures we attract and hire the best talent, but it provides a detailed performance report to each candidate highlighting their strengths, as well as actionable coaching tips.
As part of the Dee Set Group, Tactical Solutions proudly holds the title of the UK's first and only B Corp certified field marketing agency, emphasising our commitment to social and environmental responsibility. They are also currently the holders of the FMBE Awards Agency of the Year title - a true testament to our dedication to excellence and innovation.
