A semi-strategic team delivering results beyond expectations – end to end

Brief

Husqvarna UK tendered for a field marketing agency in 2019 to support with POS implementation, staff training and demo days, and full end to end show support. This covered their three main consumer brands Flymo, Gardena and McCulloch across all of their UK retail partners.

Our response

Dee Set Group worked in partnership with Husqvarna to deliver a solus team that would provide full UK store coverage across 3 leading DIY retailers. Our expert Husqvarna ambassadors were fully immersed across the 3 brands, enabling them to provide exceptional in-store experiences for consumers and colleagues alike.

Additional results

• 1,500+ Store staff trained
• 284 Demonstration days completed
• Full end to end management  POS across 4 retailers
• 4 National Shows & Events completed